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Tuesday, April 30, 2019

Corporate Governance Master Assignment Example | Topics and Well Written Essays - 3000 words

Corporate institution Master - Assignment ExampleThe Financial Services Authority has evolved a refurbished code on incorporate governance replacing the1998 intending that the new Code will apply for reporting years beginning on or after 1 November 2003. This Code supersedes the earlier Combined Code issued by the Hampel Committee on Corporate Governance in June 1998.The highlight feature of the new code is the leveraging on the survey of Derek Higgs on the role and effectiveness of non-executive directors and a review of the structure and functions of audit committees by a sort led by Sir Robert Smith. The Code has substantial prescriptions on the Board, Chairman and chief executive, Board balance and freedom and so on(Combined, 2003). At The eubstance Shape the Board meets formally six times a year and is liable amongst other things for strategy, allocation of financial resources, annual and interim results, acquisitions and disposals and risk management. For each formal me eting, the Board reviews how the smart set has performed against its Values. Its share holders surveys reveal that the Board needs to take attractership initiatives in resolving following cardinal values based corporate governance issues which seem to be affecting companys social and corporate image and hawkish edge.(The Body depot,2005) The Body Shop is in the business of selling personal care products. It has a juicy retailing experience spanning well over 30 years. It also has a world wide commercialize with operations in 54 countries. It shares stakeholders relationship with its shareholders, customers, suppliers and retailers, employees and other non governmental shapings. In situation Body Shop is a unique organization that has pointedly sought to be a socially conscious organization that survives commercially. This is revealed by the following company profile in respect of companys beliefs, The Body Shop has been a leader in the trend towards greater corporate transp arency, and has been a force for positive social and environmental throw through its lobbying and campaigning programmes around five core principles Support Community Trade, Defend Human Rights, Against living organism Testing, Activate Self-Esteem, and Protect Our Planet.(The Body Shop, 2006). While this is laudable belief menu however stakeholder feedback distinctly shows that The Body Shop has taken its social accountability aspect a bit over the board. In fact some stakeholders even made comments such as, The Body Shop is not UN and that Campaigns should not be unthaw on company funds and Do not over-stress ethical values and neglect the financial interests of your shareholder. etc. (The Body, 1999).In fact the values are laudable however here has been a strategic error of foreground such incidental activities to the main business more than required. Such activities are

Monday, April 29, 2019

Morrisons reported a 2.5pc drop in like-for-like sales for the six Essay

Morrisons reported a 2.5pc drop in like-for-like sales for the six weeks to December 30 - testify ExampleTo be noted, the company does not possess any online facility in order to lot or provide customers with efficient function. This hinders the companys efficiency as compared to other mammoth brands such(prenominal) as Aldi, Tesco, Asda and Sainsburys among others. Moreover, the company is reported to have only 12 convenience stores in the UK and or so 455 stores in London suburbs, which again makes its consumer reachability weaker than its competitors in the global perimeter. As a consequence, logistics problems faced by Morrisons gave hold water to its competitive disadvantages, not only in the local and national contexts, but also from foreign competitors (Ruddick, 2013). In modern organisational structures, logistical operations are often argued to be a significant facet of egress chain management, which aims to build and secure corporate competencies as well as sustain ability of the company in the long-term (Morgan et al., 2012). Referring to the case of Morrison, the problems faced by the company can be evidently related with the aforementioned statement, where the loser of the logistics in led to the 2.5pc decline in the like-for-like sales. ... However, given the limited reach of Morrison, with 12 convenience stores only, 455 grocery stores in the suburb London and no online stores, the company faced certain limitations in serving its targeted large customer outdoor stage. On the contrary, owing to the perfectly competitive market scenario, national and global brands proved to be more efficient in attracting as well as efficiently serving the customer base and thus, creating pressure on Morrisons sales performances. . Morrisons is primarily involved in dealing with food as well as grocery items, tanking among the largest UK retailer. The company employs around 132,000 employees who are entrusted with the job of serving its customers with q uality standard (Wm Morrison Supermarkets plc, 2013). Morrisons is a company identified for its fracture value-added services. The company offers its products and/or services through its manufacturing units or facilities following a traditional logistics mechanism. Although the traditional logistics form assists the company to preserve its constraint over the quality of the products and/or services retailed in the UK market, the element also hampers its competencies and global expansion prospects to a certain degree (Wm Morrisons Supermarkets plc, 2013). The traditional logistical operations are usually based on the notion that acquiring different business units in spite of appearance one value chain can enable the company to have a better control over the flow of goods and/or services. Morrisons, following the same strategy has been able to maintain a better coordination within its logistics in a cost effective manner. Furthermore, its vertically integrated logistics chain has b een facilitated Morrisons with the opportunity of minimising the bargain power of suppliers which in return

Sunday, April 28, 2019

Marketing Essay Example | Topics and Well Written Essays - 250 words - 91

Marketing - Essay suitEventually, just under one umbrella Deans managed to have a total of 31 milk brands that later managed to be sold under the Dairy Pure name satisfying the take in of the customers.The Dean Food Company of milk processing is composed of 31 brands of white milk about the United States. This was done to ensure effort in boosting the shrinking of the milk market in U.S. by dint of adequate understanding of the customers by the company, the company was expected to launch new brand along with the subject advertisement campaign (Brat, 2015). This was done mainly to catch the tailwind of a shift by the U.S consumers. Moreover, this was done to graceful the take aways and choices of the customers regionally. Food safety measures and quality standards were to be maintained for consumers to get their desired milk products.The recruitment of chromatic in 2007 led to streamlining, strengthening and standardizing the company manufacturing and distribution terms (Brat, 2015). Mr. Tanner could combine all truckage operations and boosted food safety actions nationwide. Besides that, Dean could struggle to recover profits as the retailers demand lowered prices for milk to their customers creating affordable prices that are liked by

Saturday, April 27, 2019

Professional Skills Assignment Example | Topics and Well Written Essays - 2500 words

Professional Skills - Assignment physical exertionThe paper under consideration will focus on the professional skills for the career development of a new graduate job appli arset. The author will touch upon employment criteria expected in first base job, small medium enterprises (SME) and its employment potential. Also the writer will discuss the ethical duties and responsibilities of a calculator professional, investigate the hard and soft skills best to offer to the employer. Team skill was given a limited attention in this paper, and the writer presents his personal experience and ability in team skill. The reference arguing includes both online and written sources. Introduction.Working in different job environment and acquiring new nurture and knowledge about particular profession upgrade the professional skill of an individual. In order to require perfect professional skill an extensive knowledge in current technology is also prerequisite.Since the institution is progr essing at a staggering rate, the demands of employers and customers are getting high. The public is highly knowledgeable and sophisticated and because demands high care and expediency from the professionals. Even organizations which are modern require professionals who are qualified and exceptionally skilled. They want their employees to be extremely good at communication and interpersonal skills and offer quality service to the organization. If the professionals are less competent they can lag behind in their profession .It is also essential for the professional t o learn continually when they are at work. Professional skills can diverge in every individual as it is depended upon the personality and training received by a person. tidy sum who understand and assess their own skill have a better hazard to grow in a professional environment Employment Criteria Expected in First Job As a graduate in Business computing, certain employment criterias are looked in for when meeting a new Job. Since I have just finished the education, the anticipation is to join a union which can give me maximum professional knowledge relating to my fieild.The employment offer should be from a multinational company as it can increase my exposure to outside world and also deliver maximum opportunity to understand more intense technical skills. The company should be efficient in providing training to enhance my professional skills so that I can deliver maximum service to the company. I want to join a company who values my ability and have trust and faith in me. As per smart Geek(2011) To employees, faith and trust in an employer are extremely important. These two components will go a presbyopic way in earning an employees respect, but there are a number of other factors to consider. I must feel that the employer understand my professional skills and knowledge and put enough trust in me to do justice to my position in the new job. The employment also should offer a reasonable ea rnings to me which I consider is compatible with my qualification and technical knowledge. The environment of the work place should also be safe, comfortable and friendly so that less discomfort is experienced while working. The work timings should not be too constraint as it can develop stress and pressure in personal life. be a new professional, the credibility of the

Friday, April 26, 2019

Sleeping Pill Ambien Essay Example | Topics and Well Written Essays - 1500 words

Sleeping Pill Ambien - Essay ExampleThe jobs, relationships, productivity, wellness and safety argon all put at risk. And lack of sleep due to sleep deprivation or sleep disorders is taking a serious toll globally. There are many who subsist problems with sleep and often depend on sleeping pills.Sleeping pills belong to a larger company of substances known as the sedative-hypnotics, which slow down or sedate the central nervous system that includes the brain, and spinal cord. This affects thinking, feeling, and body movement and function (AADAC, 2003). Sleeping pills are not a new concept. Herbal potions and the opiate tincture of opium were used centuries ago to induce sleep. Barbiturates were introduced by the early 1900s. Later in 60s benzodiazepines were introduced. And in 90s a safer sectionalisation of drugs for sleeplessness known as nonbenzodiazepine hypnotics came into the market (Mayo clinic staff 2007).Sleeping pills act by binding with protein molecules called gamma aminobutyric sharp receptors on the surface of nerve cells. The same protein receptor molecules bind at the same time with a neurotransmitter chemical called GABA. Barbiturates and other sleeping pills accentuate the action of GABA which causes the receptor molecule to allow the negatively charged chloride ions to enter the nerve cells. The chloride ions then make the inside the nerve cell more negatively polarized, which in turn, makes the nerve cells less active. In the 1970s, a new group of sleeping pills became popular, molecules which chemically are named benzodiazepines. The main advantage of benzodiazepines is that they are less likely to produce acute overdose deaths than barbiturates (Kripke 2006).Chemical complex body part of Zolpidem (Ambien)Source WikipediaZolpidem (Ambien) Mechanism of actionZolpidem (Ambien) is used for the short-term treatment of insomnia. Zolpidem is a prescription short-acting nonbenzodiazepine hypnotic that potentiates gamma-aminobutyric acid (GA BA), an inhibitory neurotransmitter, by binding to benzodiazepine type 1 (BZ1) receptors. However, zolpidem binds more exclusively to some of the several kinds of benzodiazepine receptors, and as a result it causes less anti-anxiety effect, less muscle weakness and less anti-epileptic effect than most benzodiazepines. It has been claimed that zolpidem distorts electroencephalogram sleep patterns less than other hypnotics and that it produces

Thursday, April 25, 2019

Apache Metals, Inc. Case Study Essay Example | Topics and Well Written Essays - 1500 words

Apache Metals, Inc. Case Study - demonstrate ExampleThe fact that vagabond managers can come from anywhere within the fellowship is causing the problems receive in the company. Not everyone can act as a cast off manager because the work is technical foul and it solicits special skills for a company to achieve excellence (Heerkens, 2007). The assigned get off leaders in this company take care of too many projects at the same duration, which causes inconveniences for the firm. It is not possible for a project leader to deal with as many as ten orders because each order requires considerable nitty-gritty of time to be accomplished effectively. The company at one time appointed trainees to oversee the track of the operations leading to poor results. Financiers analyze projects and their management to determine the need to offer funding for the company. Therefore, it is big that directors of Apache Metals concentrate on project management to receive the funding. Literature and research review Apache Metals seems has been failing on its project management and it is only after failing miserably that the company began to take keen affair on project management. Project management involves planning, organizing, and managing resources in the most effective and efficient manner to achieve stated goals for the company (Lock, 2007). A companys board of directors is involved in determining the shell people that can execute the project and appointing the project managers. Successful project managers should visualise that they manage resources, time, scope, and the finance of the project efficiently (Lock, 2007). These elements are essential in ensuring the company gets funds other projects and renewed contracts because of frank management of the above elements. The scope of the project involves the objectives of the project and the budget in terms of money and time for achieving the stated objectives (Rosen, 2004). Not every person in the company can be a projec t leader because of the skills required in the job. A project manager should have the right people and parley skills in order to achieve the stated goals effectively. The board of directors should scrutinize the existing personnel thoroughly in order to recruit the required people in the project management team (Rosen, 2004). A project is often a short endeavor and thus mistakes are unacceptable because they can ruin the propose of the rest of the company. Project managers have a vision and their aim is to share the vision with other members murder the project. The company can improve the effectiveness of these project leaders through providing formal training for them and their members. In addition to training project managers, they also need to be at the center of the organizations concern. Project managers have a greater task of defining the project and executing it and hence they require support from the entire organization to accomplish their goals (Rosen, 2004). Project man agers need to have expertise and experience in the field and thus, junior trainees cannot work effectively as project leaders. Project managers need team construct and problem solving skills in order to execute the project effectively. Thus, to achieve funding for other projects, directors should ensure they have a working project team in place. Analysis The board of directors of the company is amenable for electing the senior

Wednesday, April 24, 2019

Documentary Film assignment (Roger and Me) Movie Review

Documentary Film assignment (Roger and Me) - Movie go off ExampleThe film counteracts the modern management and moral pragmatism all in opposition to the mindset in the search for excellence. In the real sense, this movie comprises of corporate newspeak message. Analysis of the importance of profits in the large corporations at the peril of the workers life in provided. In this interesting documentary, there is a adjectival indicator of daily flaws in the society. Moore deploys dialects in the film medium to label the face of true capitalism in real life. The most outstanding scene is where Smith gives a speech in Christmas telecasting while, on the other hand Moore demonstrates the eviction of GM worker. There is a direct correlation between the manipulative nature of corporates and Christmas ceremony hence justifying some heartless nature.Moore is more of a critic unto the stakeholders in the American corporate world. As per the film there is much negativity with some borderli ne true statement hence Moore proves to be unfair. He is also an individual who portrays that corporate neglects and poverty counts as sins hence appeals to minimal

Alignment of Business Strategy and IT Strategy Essay

Alignment of Business strategy and IT Strategy - Essay ExampleFortune 50 financial services companies consented to be the respondents of this study. The interrogation methodology employ in this study was qualitative. The Alignment of Business and IT strategy department participated in the interviews to be a substitute of the Business IT and balance opinions. The respondents were 17 senior managers, 5 with knowledge in balanced, 3 with knowledge with IT and 2 with a business perspective. The interviews will be 90 minutes. All of these respondents agreed that there is an alignment open between business strategy and IT strategy. The advantage of the method used by the study is that qualitative research is the attempt to gain an in-depth understanding of the meanings of the situation presented by informants, rather than the manufacturing of a quantitative measurement of their characteristics or behavior by the researcher. This concern to reveal the subjective points of view of those creation studied is common to ethnography, participant observation, and the various other strands of qualitative research. For many qualitative researchers, the subjective beliefs of the people world studied be more important than the theoretical knowledge of the researcher. The methodology is often to see through the eyes of those being studied. There are two considerations. First, no attempt is made to place the beliefs and behavior of the people being studied into a historical or structural context it is considered sufficient to simply describe antithetical forms of consciousness without trying to explain how and why they developed. The second one is the tendency to adopt an uncritical lieu to the beliefs and consciousness of informants, without considering their adequacy.

Tuesday, April 23, 2019

Professional Portfolio Essay Example | Topics and Well Written Essays - 2500 words

overlord Portfolio - Essay ExampleLikewise, I have designed assessment and evaluation tools such as questionnaires, interview, and survey. away from actual Nurse Educator experience, I as well as have a wide range of clinical nursing experiences, which have provided me with more depth and insights regarding my experience of treat as a profession, as an art, and as a science. I am currently working on my MS in breast feeding bringing up at the ------University. I have earned my BS Nursing at ----University. I have also gained Post Graduate Certification for Public wellness. In addition, I have attended various seminar-workshops to hone my nursing skills and knowledge. I have attached a copy of my CV, which shows my work experiences, educational background, and relevant individualised information. I look forward to hearing from you. Respectfully yours, Curriculum Vitae Name Address Telephone e-mail address Education 20to Present Master OF Science in Nursing Education ---------- University Units realise ( No of Units ) School Yr B.S. Nursing -------- University School Yr Certificate of Post Graduate reproduction in Public Health ------- University Certifications Basic cardiac Life Support Certification Advance Cardiac Life Support Certification IV Certification Work Experiences Year Public Health Nursing supervisory program --------Health Department Conducts researches and studies regarding health issues of the Community Coordinates with the other government agencies regarding the health issues of the community Spearheads awareness campaigns Heads the military commission involved in dissemination of information, education, and training of nurses Led fund raising activities Year Senior psychiatric Nurse Psychiatric Hospital Middle East Conducts training seminars for the Staff Plots the schedule of the Staff nurses Coordinates with the counselling regarding activities and concerns relevant to the Ward Monitors and provides primary care for various psych iatric cases like schizophrenia, depression, manic-depressive psychosis, ETOH withdrawal, and other uniform cases Assists in procedures such as EEG, electroconvulsive therapy and other similar therapies Participates in occupational theraphy Year Associate prof II Institute of Health and Sciences -------- University Has Taught the following Courses------- Serves as Thesis Adviser Member of the Committee treatment the evaluation of the students Year Assistant Head Nurse University Hospital and Medical Center New York metropolis Coordinates with Sectors of the Hospital regarding the flow of patients, the number of available beds, the need for CNAs and other similar concerns Year Nursing Supervisor Nursing Home and Rehabilitation Center Plans the activities of the patients Conducts training of nurses Involves in the selection of hiring process of nursing module Conducts seminars, training, and informal learning activities for the nurses Membership New York State Nurses Association Sig ma Theta Tau International Honor Society of Nursing Recognition Model Nurse of the Year Seminar- Workshops Attended Performance Appraisal System Better belief Through Effective Speech Communication Empowering Preceptorship Reproductive Health Care Urban Primary Health Care Health Care Delivery System in the Urban Setting Researches 1.Beliefs and Practices on high blood pressure of Selected Residents of------- 2. The

Monday, April 22, 2019

The 21st Century Management Practice Essay Example | Topics and Well Written Essays - 1250 words

The 21st Century Management Practice - Essay ExampleIt includes holistic cerebration as borrowed from disciplines such as sociology, biology, natural sciences, and control engineering. Therefore, this was an important menstruate in providing critical systems thinking that brings gluiness to varied system approaches, advising managers on their use in an organizational setting. One of the most crucial aspects of circumspection I have learned from this course is that centering is political and organizations are political fields. As indicated by Bolman and administrate (2013), managers do not have both the powers they would wish to and as such would have to serve up with organizations political issues. Successful leaders would use politics for the benefit of the organization. They set the agenda that would address concerns of all stakeholders, map the political terrain to identify power resources, interests and major players and network and build coalitions to influence and facili tate negotiations. Additionally, the political aspects of managers would enable them to make ethical and effective choices and bargain and negotiate to ensure win-win situations (Ferris & Treadway, 2012). I now appreciate political skills as critical skills for successful managers. This is what gets them the desired performance. This acknowledgment of managers as being political unless made me understand the perception of organizations as political fields. This is because of the contest among various agendas and interests, with each aimed at a given purpose. Managers have their own agendas which could be to lead the employees successfully and impress the shareholders with better returns on their investments. Shareholders scene at an opportunity to make wealth from the organization while employees look at earning a living. different stakeholders, including debtors, creditors, and advertisers among others, also have their interests in their organizations. With these interests inte racting, there tend to be contested, thus the political nature of organizations. Thus, Bolman and Deal (2013) encourage managers to appreciate their role in shaping this political field, the contestants and the way the game would be played. To do so, managers need to be firm and accept conflicts, while attending to ethics and values. Furthermore, I learned that management requires creativity in viewing problems in management and finding ways to resolve them. Through creativity, problems in management would be perceived as being interdependent hence a more healthful approach to the problem. This allows for a combination of various approaches to solving management problems. It provides a divergent approach to thinking of an organization from that of the hierarchical structure to the adoption of various images representing the organization. These metaphors include organizations as psychic prisons, machines and flux and transmutation (Jackson, 2003). Other metaphors include organism, culture, carnivals, instruments of domination and brains. This course provided an insightful understanding of the importance of human resource in an organization. It provided the knowledge of investing in people in an organization through empowering and constantly developing employees. This course also made me appreciate the importance of participation and autonomy of employees in their roles and responsibilities (Bolman & Deal, 2013).

Sunday, April 21, 2019

WHY DO FOOLS (HUMANS) FALL IN LOVE Essay Example | Topics and Well Written Essays - 750 words

WHY DO FOOLS (HUMANS) FALL IN LOVE - Essay ExampleThey have studied humans instinct and chemical reaction, emotional reactions and social interaction, values and morals which can influence the process of extractioning in love. They single out that people fall in love because of cozy attractiveness, idealization of an object of love, instinct, need to give birth, appearance. (thesis) Based on personal experience and experience of other people (friends, movie heroes, literary characters), it is possible to say that falling in love is influenced by a set of reasons outside human wish or control which lead to a strong positive affecting impact on emotions of a person. (thesis) The main causes of falling in love include sexual attractiveness, image of an ideal person, and propensity to give birth (instinct).Sexual attractiveness is the major cause why people fall in love. It is not all nearly thrusting and ejaculating. In humans it gives rise to a complex software package of feeli ngs and thoughts that fools label love. Our brains have evolved to feel pleasure in sexual bonding and discomfort at separation. It is brought about by an even more elaborate than usual interplay of hormones. Scientists have a good idea of the substances associated with the mixed stages of falling in love, but it is not yet jazzn precisely which brain areas each of them activates. The feelings of sexual euphoria associated with early stages of love. The drive to make love comes from testosterone.The image of an ideal person (appearance, personal qualities, values, etc) causes fools to fall ion love. The meaning of an ideal is different for every person, because it depends on their past experience. Since the sensory activity is washed onward and only the construction is saved, the only knowledge that each of us has is what we construct within our own brains. Fools cannot know the world by inserting objects into their brains. In this case, love comes from

Saturday, April 20, 2019

The Fall of Jerusalem 70 A.D Research Paper Example | Topics and Well Written Essays - 1500 words

The Fall of capital of Israel 70 A.D - Research Paper ExampleNot unless did the event affect the then socio-economic context but also had a significant impact on the religious situation of the period. The catastrophe took maculation as a consequence of the First Jewish-Roman War chthonian the leadership of Titus and his subordinate Tiberius Julius Alexander (North, Did Jesus Return In 70 A. D.?). The disaster resulted in the final stage of Jerusalem causing innumerous devastations and the demolition of its popular First as surface as help Temples. The demolitions of both these temples are still mourned by Jews every year on Tisha BAv (Young, Oh Jerusalem, gigabyte that Killeth the Prophets). The study intends to discuss the fall of Jerusalem in 70 A.D. In connection to this, it will emphasize the reasons behind the destruction by examining the scenario of Jerusalem during the occurrence of the First Jewish-Roman War. ... In the 70 A.D., repeated conflicts were creation witn essed within the Roman Empire based on ethnic rivalry or political ability agreements. The fall can be further identified to be the aftermath of chronological occurrences of disagreements taking place between the Jewish people and the Romans that took place because of the reluctance of the former to follow the emperors rules, which later(prenominal) took the shape of religious disbelief and segregation amid the then biblical audiences. Charged by the continuous disintegration against the Roman rule, the Roman army was preparing for an attack on the Jewish city since 66 A.D. following the death of Herod Agrippa I. In due course, the 30,000 Roman troops were able to beat the city walls of Jerusalem in 70 A.D. under the leadership of Titus, which led to the death of numerous Jewish civilians, and thus the First Jewish-Roman war was instigated. This jerky attack resulted in massive destruction where the temples of the city were annihilated, fuelling up the grievances of the Jewish p eople against the Romans (Bell, The Destruction of Jerusalem A Local Event or of Universal/Eternal Consequence?). After 40 years, as predicted by Jesus Christ, the wonderful Herod Temple was completely demolished by the Romans. Titus, the campaign leader, has also been incriminate in many religious writings of having collected the precious treasury of Jerusalem temple and interpreted it to Rome, where it is still believed to remain safe. When the temple was engulfed by fire, the Roman soldiers hammered its walls in search of treasure, which again forgotten the religious belief of the Jewish people, causing a spiritual crisis within the city. Different vessels as well as treasures were robbed and were taken to Rome.

Friday, April 19, 2019

Financial crisis of Amazon and Apple Research Paper

Financial crisis of Amazon and Apple - Research Paper ExampleAmazon.Com Inc, on the other hand, operates as an online seller internationally but headquartered in Seattle, Washington, in addition, this online seller beau monde operates such websites as amazon.com and amazon.ca. These websites enable retailers to sell their results through online advertising. Amazon offers other services such as website development, marketing, and company branded credit cards.In 2008, the financial challenges that faced the world led to reduced profits by these cardinal tech companies. The profits reduced because the two companies products are not basic necessities that are compulsory for charitable survival. Basic necessities are food, housing, and basic health care. To the contrary, iPhones, iPod and iPad are that a human being can function without and, therefore, forgone.Financial analyst and other world leaders, however, put in place measure that saw the crisis recede and thusly an increase in consumer purchasing power. The crisis slightly diminished shown especially by improving sales in the New York stock market. Elsewhere, sales reports of leading multi-national businesses across Europe were picking up. Apple thus alter four strategies to help it recover the lost profits. Apple marketing strategies were product design, price of products, promotion and their distribution.In product design, Steve Job, the Apple Chief Executive Officer, creativity contributed to more sales. He designed specifically, the operating system macintosh OS X, which helped distinguish the Apple computer from other competing PCs.

Thursday, April 18, 2019

Prescribed methods and tools can be developed for all consulting jobs Essay

Prescribed method actings and tools can be certain for all consulting jobs because all Organisations eventually put up the same type of problems - Essay Examplehe client organizations in a wide-range of sectors including finance and banking, telecoms and entertainment, government, health, utilities, energy, mining and infrastructure, retail and consumer business, not for profit/social and manufacturing (OMahoney, 2010). This essay aims to analyze the argument, whether prescribed methods and tools can be developed for all consulting jobs because all organisations eventually have the same type of problems, by evaluating published literature in scholarly journals and books. First, the types of forethought consultancies and the approaches, methods and tools they employ in relation to the various consulting jobs required by client organizations impart be examined. Next, the essay will investigate consultancy-client interactions and issues, followed by conclusionsThe approaches, tools and methods employed by management consultancies to provide economic aid to client are principally positioned in the context of organizational development and change, and fundamentally based on reactions to changing external environment (Biggs, 2010). A broader perspective on the change process which explains the overall beliefs concerning recognition of a desired change is referred to as approach, whereas the term method provides operational guidance regarding effective management of the change process. The word tool describes a specific practice employed for solving a concentrate issue during the change process. However, since tools may be slackly connected to specific methods, same tools can be applicable in change processes under different methods. The methods and tools which prove to be effective when employed in a change process, i.e., aligned with clients strategy and resources, determine their legitimacy. However, some consultants argue that determine in the change proc ess is created by unique knowledge and expertise of the consultant rather than the method itself (Werr et al., 1997).Due to the global transition of production-based economy to

Wednesday, April 17, 2019

W 4 A&S answer Marketing Essay Example | Topics and Well Written Essays - 250 words

W 4 A&S answer Marketing - Essay guinea pigThe Affordable Health care Act was passed by congress and then signed in to rightfulness in 2010 on 23rd of March by President Obama (Garvin, 2013). There were various impacts that become remarkable and some of them are discussed under.The Act led to a significant reduction in the premium be that would have otherwise been incurred by business owners at low level, families and individuals. This was made possible through the homework of tax relief which was as much as up to hundreds of dollars. According to the Act, there is commitment by the government to the Americas seniors through ensuring protection and preservation of medicare. The Act also ensures promotion of the prevention, wellness of the public health. National prevention together with health promotion strategy is created as a solution of the directions given by this Act (Gagliardi, 2006). In so doing, the instances of preventable illnesses and disability are reduced

Tuesday, April 16, 2019

Personal Reflection Essay Example | Topics and Well Written Essays - 750 words

Personal Reflection - Essay ExampleIn this course reflection paper, I will discuss trust in God and also to dearest God and my neighbors.Trust is star of the hardest traits to gain when dealing with others, so that makes it difficult to reach that level with God. Trust is not specific all in ally mentioned often in the bible, but on that point are many composes that touch on this area. One such versify is For I k in a flash the plans I crap for you, declares the Lord, plans to prosper you and not to harm you, plans to give you hope and a future.1 This is one of the most powerful verses in the bible, yet it is also very simple as well. Anyone could understand the meaning of this verse, even those who do not consider themselves to be Christian. The key theme of this verse is to trust God because he has the future all mapped out already. Too many people maintain stress in their life because they are uncertain of what will come next. I learned in this course that as a Christian I should not worry about(predicate) tomorrow and rather trust God that everything will come to pass. There are many verses in the bible that stomach be interpreted multiple ways, but this is not that is almost crystal clear. From this verse I now understand that God already knows my future, and so I should just trust him and not worry about my life.The second point I want to touch on is the simplest commandment of them all, and that is to love God and love my neighbor as myself. Jesus said Love the Lord your God with all your heart and with all your soul and with all your mind. This is the first and greatest commandment.And the second is like it Love your neighbor as yourself.2 These verses are quite clear that we must love God first and then once we have that connection we can then move onto the next stage. I must admit that this verse is a great help for Christians who do not know how to live their lives. In the Old Testament there were many laws and commandments, and it was alm ost too difficult to follow all of them. However,

Video Games Essay Example for Free

Video Games testifyWhenever I look out from my window at home, nothing but memories neck back to me. When the period that me and my friends frivoling together with many kind of Filipino games like Patintero, Langit Lupa, Black123 and many more. I was about 7 years old when I was always want to go outside to play with my friends from morning up to afternoon. My only break was when my Mom calling me saying that were gonna eat our lunch so I need to come back home as soon as possible. When Im with my friends, my lifetime has been always happier than when I am inside of our house. I really loved to be outside and play with my friends because it gives me fulfillment of my childhood life. As I become aware that my street has become barren from children play outside, those memories soon fade away into silence.The truth of the matter is that motion-picture show games have affected the children who play them. Although video games have been quite influential on our generation, video games have had a lot of negative effects on the children of today. Children have become obsessed with video games. Since 1980s, the video game industry has expanded so much in the market, it is only getting larger with the growth of technology. And although these games provide much entertainment, it does not come without a cost. Since the rise of video games, more children have become more obese, more violent and slight social.

Monday, April 15, 2019

Why Do People Work Essay Example for Free

Why Do People Work EssayMr Harris analogousd produces. He was panicked of aeroplanes, and didnt like buses. tho trains ,they were big and noisy and exciting. When he was a boy of ten, he like trains. Now he was a musical composition of fifty, and he still liked trains.So he was a happy man on the night of the 14th of September. He was on the night train from Helsinki to Oulu in Finland, and he had ten hours in front of him.Ive got a book and my newspaper, he thought. And at that places a good restaurant on the train. And indeed Ive got two weeks holiday with my Finnish friends in Oulu. at that place werent many people on the train, and zippo came into Mr Harriss carriage. He was happy ab prohibited that. Most people on the train slept through the night, however Mr Harris liked to side out of the window, and to read and think. afterwards dinner in the restaurant Mr Harris came ski binding down to his carriage, and sat in his seat next to the window. For an hour or tw o he watched the trees and lakes of Finland out of the window. Then it began to get dark, so he opened his book and began to read.At midnight the train stopped at the small station of Otava. Mr Harris looked out of the window, but he saw nobody. The train move away from the station, into the black night again. Then the admission of Mr Harriss carriage opened, and two people came in. A five-year-old man and a young muliebrity.The young charr was angry. She close the door and shouted at the man Carl You backsidet do this to me The young man laughed loud and sat refine.Mr Harris was a small, quiet man. He wore quiet clothes, and he had a quiet voice. He did not like noisy people and loud voices. So he was not pleased. Young people argon always noisy, he thought. Why cant they talk quietly?He put his book down and closed his eyes. besides he could not sleep because thetwo young people didnt stop talking.The young woman sat down and said in a quieter voice Carl, youre my broth er and I warmth you, but please listen to me. You cant take my diamond necklace. Give it back to me now. PleaseCarl smiled. No, Elena, he said. Im way out back to Russia soon, and Im taking your diamonds with me. He took off his hat and put it on the seat. Elena, listen. You have a rich husband, but I , I have no money. I have nothing How can I live without money? You cant give me money, so I need your diamonds, little sister.Mr Harris looked at the young woman. She was small, with black hair and dark eyes. Her event was white and afraid. Mr Harris began to feel sorry for Elena. She and her brother didnt look at him once. Cant they see me? he thought.Carl, Elena said. Her voice was really quiet now, and Mr Harris listened carefully. You came to dinner at our mob tonight, and you went to my room and took my diamond necklace. How could you do that to me? My husband gave the diamonds to me. They were his mothers diamonds before that. Hes going to be very, very angry , and Im afra id of him.Her brother laughed. He put his hand in his pocket, then took it out again and opened it slowly. The diamond necklace in his hand was very pulchritudinous. Mr Harris stared at it. For a minute or two nobody go and it was quiet in the carriage. There was only the noise of the train, and it went quickly on through the dark raw night. Mr Harris opened his book again, but he didnt read it. He watched Carls face, with its hungry eyes and its cold smile.What beautiful, beautiful diamonds Carl said. I can get a lot of money for these.Give them back to me, Carl, Elena whispered. My husbands going to knock off me. Youre my brother . . . Please help me. PleaseCarl laughed again, and Mr Harris cherished to hit him. Go home, little sister, Carl said. Im not going to give the diamonds back to you. Go home to your angry husband.Suddenly there was a knife in the young womans hand. A long, bright knife. Mr Harris watched with his mouth open. He couldnt speak or move.Give the diamonds back to me Elena cried. Or Im going to kill you Her hand on the knife was white.Carl laughed and laughed. What a sister he said. What a kind, refreshing sister No, theyre my diamonds now. Put your knife away, little sister.But the knife in the white hand moved quickly up, then down. There was a long, terrible cry, and Carls body fell slowly on to the seat. The coloring of the seat began to change to red, and the diamond necklace fell from Carls hand on to the floor.Elenas face was white. Oh no she whispered. Carl Come back . . . come back I didnt want to kill you But Carl didnt answer, and the red blood ran slowly everyplace the floor. Elena put her head in her hands, and again in the carriage there was a long, terrible cry.Mr Harriss face was white too. He opened his mouth, but he couldnt speak. He stood up, and carefully moved to the door. The young woman was quiet now. She didnt move or look up at Mr Harris.In the corridor, Mr Harris ran. The safe-conduct was at the back of the train and Mr Harris got there in half a minute.Quickly Mr Harris said. Come quickly An accident . . . a young woman . . . oh dear Her brother is . . . is deadThe hold ran with Mr Harris back to the carriage. Mr Harris opened the doorand they went inside.There was no dead body of a young man. There was no young woman . . . no blood, no knife, no diamond necklace. Only Mr Harriss bags and his hat and coat.The guard looked at Mr Harris, and Mr Harris looked at him.But . . . Mr Harris began. But they were here I saw them She . . . the young woman . . .She had a knife and she . . . she killed her brother.A knife, you say? the guard asked.Yes, Mr Harris said quickly. A long knife, and her brother took her diamonds, so she Ah Diamonds the guard said. Was the young womans name Elena? he asked.Yes, it was Mr Harris said. How do you know that? Do you . . . Do you know her?Yes , and no, the guard said slowly. He thought for a minute, then looked at Mr Harris.Elena di Saronelli, he said. S he had dark eyes and black hair. Very beautiful. She was half-Italian, half-Finnish. Her brother was a half-brother. They had the same military chaplain, but his mother was Russian, I think.Was? Had? Mr Harris stared at the guard. But she . . . Elena . . . shes alive And where is she?Oh no, said the guard. Elena di Saronelli died about eighty years ago. After she killed her brother with a knife, she jumped off the train, anddied at once. It was near here, I think. He looked out of the window, into the night.Mr Harriss face was very white again. Eighty years ago he whispered. What are you saying? Were she and her brother . . . But I saw themYes, thats right, the guard said. You saw them, but theyre not alive. Theyre ghosts. They often come on the night train at this time in September. I never see them, but somebody saw them lead year. A man and his wife. They were very unhappy about it. But what can I do? I cant stop Elena and Carl coming on the train.The guard looked at Mr Harriss white face. You need a drink, he said. Come and have a vodka with me.Mr Harris didnt usually drink vodka, but he felt afraid. When he closed his eyes, he could see again Elenas long knife and could hear her terrible cry. So he went with the guard to the back of the train.After the vodka, Mr Harris felt better. He didnt want to sleep, and the guard was happy to talk. So Mr Harris stayed with the guard and didnt go back to his carriage.Yes, the guard said, its a famous story. I dont remember it all. It happened a long timeago, of course. Elenas father was a famous man here in Finland. He was very rich once, but he hadthree or four wives and about eight children. And he liked the good things of life. So there wasnt much money for the children. Carl, the oldest son, was a bad man, people say. He wanted an easy life, and money in his hand all the time.The train hurried on to Oulu through the black night, and the guard dranksome more(prenominal) vodka.Now, Elena, he said. She didnt have an easy life with those three difficult men , her father, her brother, her husband. One year she visited her mothers family in Italy, and there she met her husband, di Saronelli. He was rich, but he wasnt a kind man. They came back to Finland, and Carl often visited their house. He wanted money from his sisters rich husband. Elena loved her brother, and gave him some money. But di Saronelli didnt like Carl and was angry with Elena. He stopped vainglorious her money, and after that . . . well, you know the story now.Yes, Mr Harris said. Poor, unhappy Elena.Mr Harris stayed with his friends in Oulu for two weeks. They were quiet weeks, and Mr Harris had a good holiday. But he took the bus back to Helsinki. The bus was slow, and there were a lot of people on it, but Mr Harris was very happy. He didnt want to take the night train across Finland again.

Sunday, April 14, 2019

Annieâۉ„¢s Advice Quotes Essay Example for Free

Annies Advice Quotes analyze estimable Annie,The other day, I got Chinese seize on- aside and the lady at the till spined me a cookie and told me that the fortunes rattling come true. The cookie told me I was gonna be ability I immediately knew it was referring to homecoming king at the dance next Saturday, just now the surprising thing was that it carry outmed like everyone was already voting for one of my partners, the maitre d of the football team. He IS the most popular guy in school. But I genuinely wanna be king too My girlfriend thinks I should embarrass my friend so that he loses some popularity votes, but if wad find out it was me, it could really hurt my reputation. I mountt know what to do-please service of process -Wannabe KingDear Wannabe,I take a vogue two things to say to you. Firstly, I dont guess in fortune cookiesespecially ones that say youll become king, secondly, add a new girlfriend The cookie however states what might gamble, you shouldnt take it too seriously and definitely dont take matters into your take hands. If it is saying the truth then youll become homecoming king and if the Chinese prophecies ar wrong, you wont. As someone once said, Theres no use trying to rush fate, because the best things in life are worth the wait. Youll live both centerings so I dont know wherefore your girlfriend is guiding you to the wrong path especially when it would hurt a friend. If you possess the qualities of a king you might eventually become one -AnnieDear Annie,My friend and I love playing soccer, he was really enthusiastic and al carriages thought of the better of the team, therefore he was voted captain of our schools soccer team. He was super thrilled, and so was Iat first. As I watched him at pr exertionice he began to come differently. He started bossing us around and would contract really frustrated when we messed up. As captain he decided he had the authority to put people d birth, including his friends. I am really worried for him because hes losing his friends and if he honors going at this rate he might even be kicked off the team. I really want to help him but I dont know how. I have a feeling his hubris is getting to him. Do you have any suggestions on how I could help? -Worried friendDear Worried,WhoaHUBRIS? I have to admit, I looked that up. But I agree that is a great way to describe your friends situation. Read the quote of the day above. Things like this are bound to happen when you get power. Mr. Captain over there has some overflowing pride in him which is making him act like a jerk. Have a talk with him, bear witness him how you feel the team is breaking aside and bring forward the consequences he might have to face in case things go out of hand. I am sure he will understand and kudos to you for looking out for him-AnnieDear Annie,The girl I have a crush on forgot to do her homework, so to impress her, I gave her mine. But then I didnt have my own work and the teacher woul d get really mad at me so I stole Kevins (a classmate). Im really panicky that he will find out and snitch on me. Whe neer he walks up to me I get really nervous and make sure nothing gives it away. I really cant get it off my mind. I know I shouldnt have done it in the first go down and Im really disappointed that I tried to impress my crush like that, I didnt know the consequences How should I deal with it? I feel like I will never be forgiven. I dont usually do things like this. Should I fess up? Should I just deal with the fear? Help me -P.I.M.P. (Pissing In My Pants)Dear P.I.M.P.,Creative name there, is the mockery intended? Im guessing youre still young, you dont need to forfeiture something to earn a girls respect. She should like you for who you are. It was your fault and your decision that led to the cost. Make sure you think originally you act in life and apologize to your classmate and teacher, they will understand, people make mistakes. Some keep is better than dea ling with the guilt and paranoia. Next time think about, if what you gain is worth the consequences. -AnnieDear Annie,I was recently offered a job to be a director at a large international company, but I am hesitating to accept it. My fiance thinks it is a really good hazard and is pushing me towards it. The company already has a director but they requested me to join as I have higher qualifications. Accepting the offer would get the current director fired. I agree that its a good opportunity but Id hate to do that to someone for my own purposes when I already have a decent job. My fiance keeps threatening our wedding and whether I am capable of supporting her and her future children. She has basically dictated that if I do not take the offer she will no longer have respect for me. I really love her and want to see her happy, should I be agreeing with her? -Future Groom?Dear Future Groom,Youre a groom not a broom Talk it out with your fiance and make her understand that your curre nt job will keep her and YOUR children secure. If it will really hurt your morals to take the job away from somebody then you should tell her this and hopefully if she loves you as much she will see your point. If she doesnt and still threatens your marriage hkgold your stand and dont let her control your actions, be a man-Annie998 wordsRationaleFor this assignment, I chose to do an advice column where people write to Annie about their problems, seeking guidance. The advice seekers circumstances represent those of Macbeth and Annie brings to notice the lessons that can be learnt from them. She gives positive guidance whereas in the play the opposite happens. The reason behind Annie answering the questions in this way is to emphasize on the morals of the play. Annie in addition has a funny edge to her in a way that displays her persona. I believe she is a cheerful young lady who speaks the truth and uses humour so that people feel comfortable talking to her.The questions show my ra tionality of how power corrupts in Macbeth and some of the lenses whereas the answers portray my understanding of the themes. I thought an advice column was a creative way to show the message that people should take out of reading or watching Macbeth. The reason I didnt just use unquestionable Macbeth situations was because I was aiming it at a younger, contemporary audience so that they can understand it thoroughly and also it shows that the similar situations to the ones Shakespeare used in the past can occur in the present.The fact that the situations are possible also gives reason to why the morals are important because they can be easily use to daily life to make you a better, wiser person unlike Macbeth. Most advice columns have some illuminate of heading, mines a quote. The quote at the top of the page explains to the readers the main message of the pieces following and is the topic for that hebdomads advice. I did this so I could organise my writing better as well as I th ought it was an imaginative start to the task.

Friday, April 12, 2019

Postpartum Contraception Essay Example for Free

Postpartum Contraception undertakePostpartum contraceptive methods be those used by breast feeding women onwards 20 sestet age aft(prenominal) they have granted birth. Basing on the NICE guidelines, the advice on how to use these methods should be explained to the patients in the frontmost place their second postnatal week. The breast feeding women argon allowed to use the lactational amenorrhoea method but they are not recommended to use the COCP (combined oral contraceptive pills) method by the terra firma Health Organization in front the first 42 days postpartum because its illegal (outside the license) (WHO, 2006). Below are some of the postpartum contraceptive methods. The contraceptive methods The combined contraceptive pills (to the breast feeding women) This contraceptive method to breast women brings slightly some hormonal out comes on the quantity of milk and its quality too. If these pills are taken forrader 24 weeks postpartum, they affect the minors growth. In a previous review of randomized controlled trials held to shed light on this case, the review reassured women that hormonal contraceptive method has no strong effects on the babys growth.On the other hand, the population Health Organization recommended that, breast feeding mothers in the lead 24 weeks of postpartum should not use the combined contraceptive pills because its use is outside the license (WHO, 2006). Sterilization Basing on the guideline of Royal College of Obstetricians and Gynecologists, it shows that women should be alert about the consequences and the increasing rates at which sterilization fails before the postpartum period (Johnson, Edelman and Jensen, 2003).Lactational Amenorrhoe This method is scientifically proved to be effective in preventing unwanted pregnancies, given to a woman, in less than 24 weeks postpartum. As Johnson, Edelman and Jensen (2003) states, she does not learn virginal bleeding after the first seven weeks postpartum, and if s he can fully breast feed the baby day and night. Progestogen injectables If this method is used before 42 days of postpartum, it means, that it has been used illegally by the applicant (outside their license).According to Johnson, Edelman and Jensen, (2003), if injectables are used in the early periods of postpartum, it may result into excessive bleeding. It is in that respectfore, recommended that it should be used after 42 days of breast feeding. This may prolong bleeding if applied when not breast feeding in five days of delivery. Emergency contraceptive method This method is not required before twenty one days postpartum and it can be used even if the woman is breast feeding. The intrauterine device may be used after one month postpartum.Implants and the progestogen only pills It is recommended by World Health Organization that this method should not be applied in the first 42 days postpartum (WHO, 2006). On the other hand, in the United Kingdom, this method is commonly used by women before 42 days postpartum since it is proved that it has no effect on the quantity of breast milk and the fact that it does not affect the growth of the baby during this specified period. The following have to be renowned for application of POPAs noted by (Guillebaud (1993) if its application is started after the first two weeks, in that location is need for some additional contraception and need to clarify that the woman is not pregnant. If the woman starts to experience constant menstrual cycles again, she has to begin the applying POP including the period of five days without the necessity for additional obstruction methods. For Etonogestrel implants Guillebaud (1993) explains that, this can be applied between the first 21 to 28 days of delivery. If it exceeds from 28 days, there is need to apply additional contraception methods for a week.Barrier methods (condoms, cervical caps and diaphragms) Condoms It has been proved by scientists that condoms are eighty seven part effective when used without any other protective measure. And said to be ninety eight percent effective if used with another measure of protection (spermicide). Every m you have sex, it is recommended that you use condoms (Guillebaud, 1993). Diaphragm As Guillebaud (1993) explains, scientifically, this method is said to be ninety eight percent effective that is if used correctly. It has to fitted by the doctor and used when having sex. ConclusionFrom what has been discussed above, there are many postpartum contraceptive choices a breast feeding woman can use like POP, COCP, barrier methods such as condoms, cervical caps and condoms, progestogen only pills, and others. Some women are using the COCP method, for example, women in UK, before the first 42 days postpartum and yet it is not recommended by WHO. We there by strongly reason that women should be keen when taking postpartum contraceptives for the seek of their healthy and the child they have, it is important that they shoul d follow the recommendations of the World Health regarding postpartum contraceptives.Reference Guillebaud, J (1993) Postpartum Contraception Unnecessary before three weeks BMJ, Vol. 307, 6918 p 1558-61 Johnson L, Edelman A, and Jensen J (2003) Patient satisfaction and the impact of written material about postpartum contraceptive decisions AMJ Obstet gynecology Vol. 188, 5, p, 1201-5 WHO (2006) Medical eligibility criteria for contraception Available online at www. who. int/reproductive-health/public/mec/mec. pdf

Thursday, April 11, 2019

An Economic report of Manchester Essay Example for Free

An Economic report of Manchester EssayEmployment PerformanceWhich sectors does Manchester outperform the UK. Education it outperforms the UK its the second largest city In the UK its normal to expect it to sp last more on education due to its heights population. Interestingly professional Scientific and technical activities outperform the UK. A new providence has been put in place a smarterEconomy based on tertiary sectors moving a path from its manufacturing past. 2023 its estimating interlocking in The higher up sector will rise around 130,000 for the greater Manchester region. Accommodation and food service Activities outperforming the UK is expected too as its the second close to visited city in England and 3rd in the UK. Sectors which do sickly manufacturing once the cotton producing capital of the world now this industry is all but Extinct. Information and converse is behind the UK average this is surprising as recently media city has been opened in Manchester ITV , BBC and SIS atomic number 18 based there.Madchester TodayIts important not to underestimate the effect cities music or sports sentiment has, many people would recognise Liverpool ahead of a more economically significant city comparable Birmingham due to The Beatles. Manchester became the music capital of England in the 80s and continued onwards in the 90s. Manchester United is the almost supported club in the world. Forbes lists it as the second most valuable club behind legitimate Madrid. The somebody of the city based on sports with heavy music influences. One effect is the number of youngish people who want to live there. Young people want to live and study in a vibrant city Manchester University and MMU ar ranked 1 2 in number of applicants for degree courses. on that point are 3 universities with 87776 students making it one of the most popular cities to study.Below you can see it has the quaternary lowest house prices and 3rd highest wages in the UK. This makes it an incredible desirable location to live. In 2001 it was the twenty-first most vibrant city in the UK today it now number one making it the most vibrant city in the UK surpassing London. There is a large number of young residents, cheap housing and high wages helping organic growth.The location quotients show that the sectors with relative high levels of employment are all mostly in high end sectors, or hotels and similar accommodation which earn in revenue to the local economy. The sectors all bring in wealth so this is a computable sign for Manchesters growth for the future.North West RivalryIts not just about two clubs, its about two cities, two unbelievable histories, two clubs that both think they are the biggest in the world, so there is a lot of ego at stake. Lee Sharpe.There is a huge rivalry from the two cities of Liverpool and Manchester. Modern day rivalry has been mostly seen on the football sports stadium but its not always been the case. Historically the two cities thrived in the industrial revolution. The rivalry was burn when Manchester decided to build a ship canal the largest in the world at that time. This meant Manchester no lasting had to pay dues to Liverpool in order to use their port. Now the rivalry has died down as Manchester surpassed its economically and in sporting terms many years ago.Unemployment graph to the right shows how Liverpools unemployment has been higher in mod times. There has been a bit of convergence in recession times but Manchester still leads the way economically.ConclusionFrom this report you can see how Manchesters economy evolved with technological advances. A thriving industrial city from the industrial revolution evolved unlike other industrial cities. It has a modern advanced economy it has become the most important city in the North-West economically.The sectors which thrive are high end sectors which generate a lot of revenue as shown in the location quotients on the previous page. It has a rich his tory musically and sporting, now it is the 2nd most visited city in England. This means the holidaymaker industry thrives bringing in revenue from the other regions or nations. This has helped ease the recessions damage, from 2010 GVA has been increasing annually from 2010.The cities soul appears to be music and sporting orientated, the middle-aged mills and print works have been redeveloped it still retains remnants of its old industrial past. This is a city which is improving year after year, whether it is economic growth or character reference of life. The city has a high standard of living voted most vibrant city in the UK acclivity 20 places in 12 years.

Tuesday, April 9, 2019

Sport Obermeyer Essay Example for Free

Sport Obermeyer EssayFrom a feature standpoint, ware in Hong Kong would be ideal considering the repair rate in China is five to ten generation greater than it is in Hong Kong. Although the costs of repair are relatively low, Obermeyer is a high quality garment company, and its customers in all likelihood want durable wares. Not only would this keep customers happy in the short term, but it would greatly increase the chance that they would return for more Obermeyer products in the future. Thinking strategically in the extensive term, Obermeyer may want to begin training workers in China to bring them to the quality of workers in Hong Kong. Despite the fact that there would be training costs involved, the improvement in long run quality and productivity of the workers would be balanced considering their wage is more than twenty times lower. If these workers were and so able to produce faster, Obermeyer could produce fast enough at the low cost and ship product before the im port quota is filled.Since there is an import quota in goods coming from China, it may be more ripe in the long run to have the first round of orders produced in China before the quota runs out. On that same note, the minimum order quantity in Hong Kong is half that of China, and so there is a little likely chance that Obermeyer would have unsold products at the end of the season. One benefit from a materials procurement standpoint is the fact that six of the nine components needed to produce a parka are make in Hong Kong.By assembling the parkas in the same country, transportation costs and lead times could be decreased, minimizing the possibility of the bull whip effect for those products. Also, the preparation for manufacturing in China takes longer than in Hong Kong, some other benefit to having first round orders produced in China and second round in Hong Kong. One of the major advantages of producing in China is the fact that the total landed cost is less than the cost o f production in Hong Kong.In the example of the Rococo Parka, TLC was $60. 08 in Hong Kong compared to $51. 92 in China, the difference being $8. 16. This material body is important to look at relative to the cost of the loss on unsold parkas, which is 9 dollars. This authority that the cost of an unsold product produced in China is a mere 84 cents as compared to the practiced 9 dollars in Hong Kong. Clearly the cost of overproducing in China is far less than in Hong Kong, in fact, it is than 1 percent Obermeyers price.

Monday, April 8, 2019

Cross Cultural Studies in Gender Essay Example for Free

Cross Cultural Studies in Gender riseMost question into wake up roles has occurred in Western societies, and gener altogethery shows a clear divide in sex roles, more or less encouraging masculine behaviour in boys, and feminine behaviour in girls. However, in order to further explore the predilection of nature vs. nurture (biological vs. social orgasm) it is master(prenominal) to research sex roles in a variety of countries.If clear themes, it whitethorn indicate that gender role victimization is nature, as would show that workforce are similar to men across the whole world, and likewise for females, showing in that location must be something determining the way men work, whereas if there are clear culture differences, it would intend social parts determine gender. Cross cultural research has been explored for many years by anthropologists.Some of the soonest work came from Margret Mead in the 1930s. Comparing three Papua New Guinean tribes, the Arapesh, the Mundugumor and the Tchambuli, she discovered disparate behaviours dis contend by both(prenominal) men and women in each individual tribe. In the Arapesh, men and women were seen to be gentle, responsive- fitting the Western boss as feminine.In the Mundugumor tribe, she assemble males and females to violent and aggressive- the Western stereotype of masculinity and finally in the Tchambuli tribe, she found role reversal to Western stereotypes, as males were to a greater extent emotionally dependant and flirtatious, whereas the females were dominant, impersonal and definite. Although at first, Mead think that her research showed that gender roles came through cultural determinism as big differences were found between males and females in different cultures, implying that gender roles were driven by social factors.However, after later analysis and extending her research to look at other tribes in Samoa, she changed her view (1949) to that her research actually showed cultural deter minism, as despite differences in the roles males and females played in each society, in all the societies she looked at men were more aggressive than the women, contri excepting to the idea that gender role is determined by nature, as there are some behaviours which are unlettered and ordinary, e. g. ggression in men, and that degree to which they are expressed is relative to the particular culture. This fits under the biosocial approach, as her research suggests there are some behaviours which are world(a), but the degrees to which these behaviours are expressed depends on social factors, much(prenominal) as culture. Meads airfield was a natural experiment, meaning the tribes were observed in their usual environment, suggesting she was noting their square behaviour. However, her method has been heavily criticised by other psychologists such as Freeman (1984).Her research was conducted through interviews and observations of the tribes, but Freeman who besides worked with S amoan tribes was told that Mead supplyd the tribesmen with what she wanted them to say. Although this questions the validity of her research, in later years there has been hemorrhoid of cross cultural research to show differences and similarities and divisions of labour and behaviour by gender in all society (Munroe and Munroe 1975). Further research to support the nature side of the ancestry is from Whiting and Edwards 1975.Through flavour at 11 non- westbound societies, they found that gender roles were organised in similar ways across a range of traditional cultures. They found girls were encouraged to spend more time with their mothers and were more likely to be given domestic and childcare jobs, whereas the boys were likely to be assigned jobs outside the house such as herding animals. This lead to girls spending more time with issueer infants and adults, whereas boys spent more time with their peers, and so It seemed younger girls were found to be more responsible and nu rturing than boys who in early adolescence began to get more responsibility.Whiting and Edwards cogitate that the behavioural differences observed came about because of the tasks they are given. Girls are taught how to be responsible at a young age as they are exposed to female role models, and develop skills of caring for younger siblings. In another, Whiting and Whiting (1988) observed children in their natural environment with parents, siblings and peers. There were universal differences that girls were more nurturing and boys showed more dominance.However, the fact there were key differences between boys and girls such as what they were socialised into, and what they were encouraged to achieve, implies that both elevation and biology play a role in development socialisation just magnifies the biological difference, accordingly differences across cultures such as between US and India. Bee (1995) supported the idea of socialisation being the most grand factor in determining ge nder, as he stated children became the company they keep. However, researches such asOmar et al found similarities in varied countries such as Switzerland, Ethiopia and the US. Their research indicated that all boys show high levels of competitiveness and aggression than females, indicating there are underling biological factors. Further support for the nurture argument comes from Berry et al (2002). They studied male superiority on spatial perceptual tasks in 17 societies. He found that this superiority is only found in relatively tight lace, sedentary societies but absent in nomadic societies.This shows that the magnitude of sex differences is linked to culture and ecology. In tight knit societies, the division of labour is greatest because women stay at home whilst men travel, whereas in nomadic societies, both men and women travel and hunt so there is less division of labour (Van Leeuwen 1978). Therefore, this implies that social factors impose gender role, due to the cultura l differences in division of labour found. Berrys large domain of a variety of societies indicates his results can be representative of the general population and we can generalise results.However, Kimura (1999) offered an utility(a) biological interpretation, that in hunting societies, those with poor spatial perception are likely to die, thus eliminating such genes from the gene pool. This explains why in nomadic societies, there would be less gender difference in spatial abilities. Further biological support comes from Buss et al (1989). Involving 10,000 participants from 37 cultures, he found universal themes in what males and females looked for in marriage partners. Women desired males who had good financial prospects, whereas men placed more important in physical attraction and youthfulness.Both sexes agreed intelligence, kindness and reliability are important. Due to the fact these finding were universal, and the scale of the study implies we can generalise, it suggests gen der roles are biologically determined. However, an alternative argument may be that women look for providers, not because of biology, but because of the fact women tend to earn less in society, and in some countries, have fewer rights, which is a social issue determining differences in gender roles. precisely despite the fact that labour division are the same in most cultures- irls are brought up to be nurturing, responsible and obedient, likely to raise the children, whereas boys are raised to be more independent, self-reliant and high-achieving, and provide for their family, suggest that it is biology that determines sex roles. However, it is difficult to decipher whether division is the direct outcome of biological differences or whether it is a more indirect outcome of biological differences. Eagly and Wood argued that all cultures shape their socialisation processes along with the lines of inborn biological tendencies.However, there has been research to counter this. Sugihara and Katsurada (2002) found that Japanese men do no not seek to be macho like Americans, but instead value being all-around(prenominal) in the arts (usually associated as femininity), showing that labour divisions are not the same in all cultures. As well as looking at the divisions of labour between difference cultures, there has also been research into the differences between gender roles in leftist and individualistic cultures.In 2002, Chang, Guo and Hau, compared 145 American and 173 Chinese students by giving the students a 10 item Egalitarian Gender Role Attitudes Scale, which measured their attitudes to gender equality at home and in the work place. Chang et al found that American students emphasised the important of equal gender roles at work, whereas the Chinese students emphasised the importance of equality at home and in the family. Although this does indicate differences, this may be due to the nature of their home country. In communist China, equality at work is taken fo r granted.Further exploring this, Leung and Moore (2003) compared Australians of English and Chinese decent using Bems SRI and fond differences in line with the Hofstedes dimensions. Both male and female English Australians showed masculine traits which are valued in individualistic cultures, whereas Chinese Australians male and female, showed feminine traits valued in a collectivist culture. Both research studies imply that cultural values and expectations have a strong on the development of gender roles and expectations (nurture). A big line with much research is how you measure sex stereotypes.Williams and Best (1990) study highlighted some of the problems linked to this. 2,800 university students from 30 different nations were given a 300 item adjective checklist (ACL) and asked to dissolve for each adjective whether it was associated more with men or women. They found a broad consensus across countries- men were seen as more dominant, aggressive and autonomous, whereas women were more nurturing, deferent and interested in affiliation. This suggests there are universal gender stereotypes about gender roles, indicating, they are derived though our genes.However, this study proposed many problems in how they measured sex stereotypes. Firstly, the participants had to pick either male or female, there was no equal category (although there was a cannot say category) which may have resulted in the division in gender roles being exaggerated. Furthermore, the task was connect to stereotypes, not actual behaviours. Some argue that such stereotypes have a significant effect on socialisation within the culture, and this are related to behaviour, but the data does not demonstrate this.Finally, because all of the participants are students, it indicates there behaviours are similar e. g. intelligences, and exposed to similar influences which may explain the broad consensus. Another problem is a lot of the cross-cultural research has been collected by western research ers, therefore, even though they were solicitation data in western and non-western societies, the method of research will be developed by western psychology. This may indicated imposed etic, and the data collected is meaningless and demonstrates cultural bias.To overcome this, Berry et al (2002) think that there should be a greater use of more genuine endemic research, opposed to indigenous researchers carrying out the method of western psychologists. To conclude, despite methodological problems, due to the universal similarity in gender roles found in various investigations, it indicated that biology drives gender roles. However, difference found between cultures indicates social factors are also important, so there is a complex interaction between both factors, so the biosocial approach may be a more suitable approach, as it is less deterministic and acknowledges both aspects.As well, it is important to account for historical changes. Much research was done in the 1970/1980s wh en the gender shot in many western countries was much larger than is it today, as it is now accepted that both males and females work, and paternal equality. However, males still occupy more powerful positions than women, and women perform more domestic duties. But it is an important factor to consider when looking at data.

Sunday, April 7, 2019

How Benna in Anagrams Creates Her Own Reality Essay Example for Free

How Benna in Anagrams Creates Her Own Reality attemptIn the bracing Anagrams by Lorrie Moore the main character Benna bounces back between mankind and the reality she creates. At time is hard to dissever whats what. Benna is a widow that chokes alone and has an on and mutilate relation with Gerard. She has also created an imaginary friend Eleanor and a daughter Gorgianne. When she is talking to the people she created it is hard to ascertain that their not really on that point. Bouncing back between created reality and whats actually going on is at times hard to follow. This false reality she created plays a big role in The nun of That.Benna creates her own reality in a fewer different ways. She opines a daughter and a friend that she has full conversations with. The daughter she creates name is Gorgianne. She was named after Bennas husband George that committed suicide. Georgie has dinner and a bath, and Mrs. Kimball fixs over and I say good night and drive over to Gerards apartment. (Moore 118). This quote shows that Benna treats Gorgianne as a real daughter. Benna gave her dinner, and a bath she even hired a baby sitter. Now if these things actually happened there is no evidence.With Benna talking akin its actually happens it makes it hard to tell that her daughter is imaginary. She holds up a little soap chunk she has broken off the bar. She is crying. I put it up my nose, she sobs. I wanted to be all clean for tomorrow for school but now it wont come out. (Moore 74). This is an another(prenominal) example of how Benna creates her own reality. She goes in complete detail of how and why the soap is stuck in Georgiannes nose. Now distinctly this did not happen because she in not real but the next daylight in class Benna tells them that was the resolve she did not momorize there names.Eleanor is Bennas imaginary friend. She is another example of how Benna creates a false reality. Eleanor puts her pen down, all histrionics, and gazes ou t the lounge window, at the parking lotand the one tree. You know, I notwithstanding hate it when I lose my composer, she says. (Moore 65). Here Benna and Eleanor are grading tests I the lounge at FVCC. His is clearly one of Bennas fabricated realities. Benna talks with Eleanor quite often. Their conversations are just like any other friends would go for. This makes it hard to tell that Eleanor is not really there and just imaginary.There are a few reasons that Benna has this false reality. One reason is that she could be lonely. She makes up her daughter and friend so she doesnt have to be alone. After her husband she had no one to live with so she probably thought she could imagine someone. Another reason could be that Benna always wanted to have a kid. Benna at times mentions that she would like to have a family, so she imagined that she had a daughter to have one. Also Benna could have imagined Eleanor just as someone to talk to and as a part of a life that she would have wa nted to live with a friend like that and a daughter as well.Benna, the main character in the novel Anagrams, by Lorrie Moore goes back and fourth between reality and a reality she creates. She imagined a friend and a daughter. They have full on conversations with each other like they are actually there. At times her reality seems so real that it is hard to tell apart from what is actually going on. This makes it hard to tell what is actually being said and at times if the Imagined people are actually imagined. The main reason Benna creates this false reality is because he is lonely and wants people to spend time with and talk to. Moore, Lorrie. Anagrams A Novel. New York Knopf, 1986. Print.

Saturday, April 6, 2019

Emotional climax Essay Example for Free

Emotional climax EssayContinuing the theme of kindity and its behaviour, I believe the following events to be true to that. It is strange that in a play that revolves around its phantasmal puritan upbringing, it excessively lacks a certain amount of Christian/Satanic or general tomography or symbolism. I would say that in comparison to a play such as Macbeth which relies on its disturbing imagery to convey the involvement of dark forces with the plot, The crucible uses the re cropions and actions of hu universe beings to essentially shock the interview with as opposed to bold and obvious imagery. The preceding actions of the girls is but a taste of the weak human nature that lead to some degree be the ruination of the innocents of Salem the inert readiness to spill the beans out against those who will miss use power and authority to a larger agenda, is the collective military effectiveness that will allow silence to manipulate the villages fate. The tension is sacqued a s the anger and madness dies, but the ambience is left with a slight air of detectable pessimism as the girls (including Mercy,) leave with no attempt to chasten with monitor anything he may yield heard or stay for Abigails sake- (Id best be off, I have Ruth to watch.) Instead they leave apologetically and sheepishly, I quote- Mercy sidles out.Now that the stage is rid of the bulk, nevertheless the strong figure of Proctor, a slightly hidden Abigail and mute Betty remain. The scope is quiet, the audience surges with anxiety, as we are promptly fully aware of the extent of Abigails pillowcase and her master schemes for both characters on stage. The stage estimateions quote- Abigail has stood as though on tiptoe, absorbing his presence, wide-eyed. He glances at Betty on the bed. The scene is perfectly set, almost time lag for Abigail to pounce.The remainder of the scene has single outstanding effect in the two characters direct speech and actions. It is the dramatic effect of the language in the dialogue that develops the characters for the benefit of the audience as history repeats- Youre surely sportin with me. The flirtatious attempts of Abigail do nothing but reveal the nature of their relationship. Proctors character is used in the first act and indeed second as a pawn, a strong male presence that conjures up history, clang and feelings between a variety of characters.In this quote, Proctors reply demonstrates their current familiarity, as he obviously feels his would be rude answer appropriate in her case, which suggests history and the blunt coldness of his words suggests a defile one- You know me better, This is used to great dramatic effect as this quote is an example of what classes this scene a complication. The revelations between the two characters and the audience displays I theorize that in this epitome, a play like The Crucible has numerous complications, which take the severity of the actual complication (the witch hunts,) to a hig her level. For example the affright of being accused by one villager is but trivial when the accusation of attempted murder by witchcraft of which Elizabeth and Proctor are fully aware leads to trial, is brought to their knowledge. This accusation of attempted murder is one complication that mounts to a highly climatic and tragic demise.The heated and often dark references that Abigail uses are incredibly direct and delivered with a force that might suggest these are situations that are in need of persuasion. Not just now the dramatic tension created by her choice of tactics, but the very level of desperation and inner naivety of the character that results in juvenile actions is incomprehensible The confusion behind the seemingly innocent Abigail is astounding and her volatility creates tension as the audience realises the precarious nature of the play when Abigail is involved.The next scene I will analyse simply overflows with emotion, brought out by dint of the characters ord eals. Elizabeth is featured here, wife of Proctor and the other half of an suffering marriage. Their struggles seemed to begin and end with that harlot, once again Abigail is at the centre of insular turmoil. Leading up to this scene, we have seen a troubled and excluded couple as Goody Proctor kisses him with suspicion and keeps their future happiness with it at the root of their marriage, Proctor bites his tongue with his sins past sins upon his shoulders. This scene is one of revelation and the audience sits enthralled as even tension created for the ultimate end disappears, as the couple who obviously still have cope for one another quash their insecurities and make their peace.The scene begins with this fluctuation of feelings toward one another still in tact. The atmosphere is one of grief and almost acceptance, as these accusations, deaths and confessions have continued over the past hardly a(prenominal) months (since the foregoing scene,) and the two characters have bare d gruelling witness to it all. Once again, this final appearance of Elizabeth to Proctor needs a more detailed explanation, as the stage directions take the audience through all(prenominal) one of their actions and therefore magnifying the importance of the revelation of this scene, Alone. Proctor walks to her, haltsThe gentle nature of Elizabeth has been taken advantage of, in order to coax proctor into a confession. Elizabeth has taken the opposite course of action and frees him from her suspicious grasp.Elizabeths query, though perhaps comical when an attempt is made to read it seriously, shows her utter lack of compassion and hope through the injustices of their predicament. Lack of compassion even for her own husband, though her enquiry made is meant in a unselfish context- You have been tortured? Elizabeth continues to answer his questions in a cold and blunt manner, (their inhibitions still remain, anticipating the arrival of the randy climax.)Extending the theme of revela tion, this is probed unintentionally by Elizabeth and her remarks, for example she says about the death of Giles Corey, They press him John, more weight he says. Proctors reply is influenced by this, the courage of Corey is taken by Proctor and used to state, I have been view I would confess to them Elizabeth. In addition, the quote of Elizabeths instigates she wishes him to form a course of action, which he does in the previous quote.However, her reply is not one of looming suspicion or ruled by mistrust, it overcomes those petit consciences and the character finds the will to say, I cannot judge you John. No matter how Proctor begs for an order, a course of action or reassurance, Elizabeth stands strong and helps him to stand his inhibitions by making his own choice. The scene finally reaches a heart-wrenching climax as Elizabeth delivers the line yet be sure of this, for I know it now Whatever you will do, it is a good man does it. Whatever the finale, this is a satisfying res olution because the characters have admitted exactly what the audience almost begs them to say, the actors deliver a service of satisfaction.Perhaps the only the example of dramatic imagery is the recurring theme of winter wrong the Proctor house, as opposed to the summer and heat in the midst of the Abigail/Proctor love affair. Elizabeth now admits that is was a cold attitude she had towards her husband a shrivelled marriage that she kept, a cold house. Her admission price of this symbolises the last string of the old relationship broken. The dramatic effective adds to the release of tension between the characters as the entire situation diffuses.Both of the characters fronts falter as they indulge in insular peace, paving the instruction for the final resolution the turmoil between husband and wife is finally resolved, Proctor has everything to live for and the strength to do what is need to remain with family and friends- or is it? Unfortunately, the phrase too good to be true springs to mind, and also to the audience. The scene I analysed is in theory the penultimate resolution. It fits this description perfectly, as although it is misleading -because Proctor decides not to have his life and confess, but die with sanctity of name- it is satisfying. Dramatic tension is built extremely subtly behind the contagious joy of peace between the Proctors, foreseeing the ultimate loss of inhibitions for John.True, the character has lost the will power that kept his wife from him, but it is also true to Elizabeths statement that John has not forgiven himself self confessed sinner he may be, but a proud man is John Proctor. The truth may be that even in death, let alone life would the character not forgive himself for his sins with Abigail. His martyrdom was the release of self-hatred through a noble stand he held onto the only thing that in his vox populi was not tainted, his name.The Crucible recurs the theme of boundaries and limits, with such things as physic al limits including the obsession with land, exclusive living (within colonies,) and with names. Proctors marches was infact the preservation of his name, that is the only earthly piece of self he would not let go of- the only piece of self he realistically had left. This is a truly effective resolution, as the main character is finally at rest Miller is no hero for surviving the courts, but his duty to companionship is done, his warning and message still survives fifty years on.

Friday, April 5, 2019

Treating Students Fairly Essay Example for Free

Treating Students Fairly EssayI think it makes much more intellect to treat all learners distinctly. I think of it as a parent. If I have 4 children it is my indebtedness to address each childs needs. You can raise all children in the same mob and they will all 4 walk away with a different experience and interpretation of what went on. I see the classroom the same way. A relationship should be built from the beginning. This way the students know that everyone in the classroom has different needs and I will do my best to meet them all. There is no favoritism just fairness. This has to be explained and revisited throughout the school year. There is a definite overrepresentation of African Americans in special education. I think the contributing factors are their environment, some not all are glide slope from single parent households and the value of education has to be examined. I think it is a sad verbalize of affairs. Children who misbehave are not necessarily behavior prob lems. I think the genetics are different from African Americans and their counterparts.The diet is different as is the influences around them. More needs to be done to break this but it wont be easy. To start with a culturally responsive classroom I think there should be some ground rules set. Different cultures should be explored and discussed as a class. That would be best practice. In addition there should be pictures that reflect diversity around the classroom. Behavior and need will follow suit if addressed early. I think the students will see how the teacher responds and in turn respond the same way.

Identity Theft in Cyber Crime | Proposal

identicalness operator larceny in Cyber law-breaking ProposalA Re look for Proposal on indistinguishability TheftAbstractIn To twenty-four hour periods competitive gentleman identity stealing is increasing through forth the world. The chief(prenominal) conception of this research is to look at race aw be of what identity theft is, how its happening, and what kind of engine room has been go ford. How do you cheer yourself from identity element theft?IntroductionThe main study of research is regarding identity theft in Cyber Crime. advantageously first and foremost, what is meant by the term identity theft? A very short and simple interpretation for identity theft is stealing different(a) peoples ad hominem details like Social surety number, reference add-in details, Date of Birth etc. What ar the criminals going to do with these details? Why they do that? What kind of technologies argon they apply to steal the other persons details? Is it becoming very dange rous present? How is it possible to cling to yourself from identity theft?In the UK, almost alto affirmher in all of the people ar apply broadband wait ons (BT Group Plc, 2006). The Internet is making everything easy for the consumer. Almost half of the population in the UK is utilize online banking, paying their bills, shopping and using the Internet to fulfil their day to day tasks. The Internet is a form of global communication throughout the world.Almost 60% percent of the people in the UK use online banking (BT Group Plc, 2006). It is quick, and reliable hitherto people be non aw ar of the thread in online banking. The legal age of the people in the UK argon becoming victims of online banking.Online stemma, internet auction, Phishing E-Mails, Trojans, and Man in the Middle flack catchers, Easy rallying cry, Spywargon, Adw ar, allowance system and cookies be the wander on the Internet (BT Group Plc, 2006). Besides the technology menti bingled in a higher place, in that location is to a greater extent technology that testament indicate, at the time of execution, the research?However consumers roll in the hay encourage themselves from the in a higher place threads by using effective Anti-virus softwargon, Spyw ar and Adware remover, Secured Wireless connection by using WAP or WEP, avoid unneeded cookies, delete unwanted e-mails and never give out their identity in instant messaging. If the consumers follow these systems they could protect themselves from indistinguishability theft.These cyber crimes release a global bother throughout the world (Shinder, 2002). The hackers are using up-to-the-minute technology to get the identity. Criminals are using technologies like liberate effective virus and Phishing e-mails to millions of Internet users to acquire their personal details, social security number, reference harbour card details, and date of birth. on that pointfore, recently, online fraud has greatly change magnitude da y by day. The news give onwardd by Metro in 2007 says that 9 out of 10 people are affected by identity theft. So what is the solution to solve this major problem and avoid non becoming a victim of identity theft?Why do I chosen personal identity Theft in Cyber Crime?As stated earlier Identity theft in Cyber Crime is increasing throughout the world. The cerebrate w presentfore that I selected this topic is to make aware of in skill knowledge of what is Identity theft? And make the Internet users aware of the tools, technology, and programs are obtainable in the commercialize to protect them from Identity theft in Cyber Crime. I am going make an animation website to glide by the Internet users, how to use and install the tools, technology and programs to protect them from Identity theft.Background and Literature ReviewOverview of Identity TheftIn the UK (BT Group Plc, 2006), the USA and some parts of Europe the Identity Theft is bedcover like a virus. Its be suffer unmatc hed of the major problems throughout the world. Each and every day psyche becomes a victim of identity theft. The Internet is a form global communication throughout the world as we all know very well. Every one-on-one, companys, students, Solicitor, Banking and almost in the entire field, the Internet is the advert form of communication to make their work quicker, easier, much than reliable and effective. Why it is Signifi butt endt?As we are look outing, now, online business is booming separately and every day, as depictn by news released by Federal batch Commission (Loza, 2001), online businesses reach up to 3.2 trillion by 2004. However online fraud is likewise increasing on with the increase in online business.Well its quite weird how millions of people are becoming victims of identity theft. The majority of the people losing their personal details are losing them by using the internet. The news releases by the Federal great deal Commission astir(predicate) online business fraud are as followsIn United States of America online business reach up to 3.2 trillion by 2004 (Loza, 2001)The consumers are making online business around 3.5 million each month (Loza, 2001).The estimated online payment was 1.5 billion in 1999 and 30 billion in 2005 (Loza, 2001)In the UK almost tail fin Million people use broadband (BT Group Plc, 2006). In UK almost 62% of Internet users are not aware of the threads and vulnerability in online, furthermore 40% of users said that they are not however bo thered whether they become a victim or not. or so users say they dont even head to giving out their Personal details to the third parties. Internet crime is not unaccompanied when the regarding credit card details but also the online Identity theft, which is increasingly rapidly throughout the world, especially in tangible countries like the UK, the USA and Canada. This online ID Theft is one of the fastest growing Internet crimes in the UK especially. more or less 8% of the UK PC users are falling victim to online fraud. 15% know already that they adjudge been targeted by an internet turn of events.The Internet crooks using technology to retrieve the personal discipline from the users, release Viruses, phishing e-mails and other effective technology. With this technology they sack attack millions of Internet users very quickly.The identity theft has become a big hassle for Internet users (Atwood, 2007). Some Internet users might use E-Bay. It is the online website from which we can buy and merchandise whatsoever things that we need. It is a giant online shopping website. In this website we might need to exchange our card details to third parties, but the third party has more possibility to cheat us. This gives evidence that there are many threads and a users information is very vulnerable on the Internet.ID theft has developed online be sweat the number of consumers surfing and shopping online has greatly increased (Insight Consulting , 2003) (Acxede, 2006). Unfortunately more from the personal information is derived from the electoral registration. Mainly we admit started to use and exchange the credit card details with banks and other retailers. This projects main aims are to rise the risks associated with e commerce and the Internet communication technologies. Further, discussion continues on personal ID theftAs a result we are losing our privacy in the Internet (Burchell et al, 2004), for example, when we register for any subscriptions from a service from an online company or when d possessloads bring increased risk of giving away personal information. The main issue the world is facing now, when we submitting our personal data, is that the companies give this information to third parties. They be ingest dishonestly to us. Cookies, adware and web bugs are used to retrieve the personal information.As we all known, most of the Companies from the UK have their customer service in India (BT Group Plc, 2006). In lndia, Labour is affordable, thats why Almost 80% of the international call centres are efflorescenced(p) in India. Because of cheap labour in India, employees start selling the IDs to the third parties. BT (British Telecom) holds almost 90% of British peoples identity information, addresses and other security information, in the department of customer service for BT in India. Due to cheap labour they wont get panic to sell Personal Details. So no one is galosh in UK.Fake ID at that place are some websites which sell fake ID cards and de bonkr the ID on the same day (FraudWatch International, 2003).The above ID is a Fake ID, so the crooks are not worried nowadays round making online fake ID. The fake ID go forth cost you only 10 and the delivery weight down is 5. So there is a separate website for making fake passport, ID, National Insurance Number and educatee ID card. Just for 10. So any one could make one fake id and NI number and they can start working in the UK.Online ScamThe online scam means sending fake web pages to your e-mail from a well-known ISP (BT Group Plc, 2006) (Insight Consulting, 2003). This email go away tell the addressee to update their ISP Billing information and it will direct them to click on the fake link. This is to turn the people to the bogus webpage. They are both equal in appearance. It contains the same company logo and all the other infrastructure of the website remains the same. The focal look of the scam is to instruct to enter their credit cards details, social security number, Date of Birth and the security number. This information would be more than enough to earn thousands of pounds and dollars.In most peoples Curriculum Vitae personal information is mentioned, including Date of Birth. Millions of people register in famous jobs websites every day. In that case, many crooks will come across our personal information. If our personal information gets in to the hands of cyber criminals, thus(prenominal) we will become the victims for identity theft.The main purpose of the research is to bring together the skills, follow up, and research about the online Identity theft. It will understand what is online Identity theft is, how its happening, what technology has been used, and how to frustrate the online identity theft.MethodologyMy methodology for this proposal is how people are losing their data, in what kind of way they are becoming gullible by the information supplied by the crook and how to protect them from this identity theft on the Internet.At the current place, the modernised world is facing administer of tribulation from well educated crooks (Insight Consulting, 2003). As the technology develops along X -axis, they generate equal foe clout to overcome the security issues along Y-axis. My project mainly charges identity theft in Cyber Crime. in that location are some effective technologies currently being used for online ID theft. Following, are the technologies that I rece ntly nominate from my research from journals, books and online. (Shinder 2002)Network ravishment and AttacksPassword CrackingTrojansVirusesWormsPhishingMan in middle attackSpywareThe above mentioned points are responsible for ID theft and other kinds of crimes over the Internet (Shinder, 2002). Thus meaning, the cyber criminal cleverly hacks the personal details by using any one of the above mention points. So the criminals use the above technology, tools and programs to make a tragedy on the World Wide Web.Network Intrusion and AttacksThe Network Intrusion and attack comes from all direction (Shinder 2002). It may come from external threads or from internal threads. The external threads for the most part come from the Internet and the internal threads possibly from an inside job. Internal threads may come from Local Area Network (LAN) or some kind of somatic bother to attack the system. instantlyadays the attackers dont need to have more skills, because there are some tools available to attack.Password CrackingThere are more than 100 tools are there in the market to taint the password (Shinder 2002). As far as my secondary research is concerned, password cracking tools are available in the market to crack the password. To use this tool you need to be a computer literate. Its all users friendly as anyone who has the intention to do it can do so. This is one of the ship canal that crooks are using to steal identities through Cyber Crime.Trojans, Viruses and wormsTrojans simply called as Trojan horse (Shinder 2002). The Trojan is a software program, which is mostly written by hackers to avoid a system security (BT Group Plc, 2006). If the Trojans are installed the hackers can implement the security gap to put one over the unauthorized access. If the program is installed in the system, hackers can have full authorization to delete or modify the files and install other programs and viruses.So the Trojans are hazardous if any gullible user who installs it is an administrator and has the access to the system files.Virus is another program which is more dangerous (Shinder 2002). Viruses are installed without the users awareness and it executes actions that are very noisome. The viruses can come from anywhere mostly they come from the Internet and mesh services such as the World Wide Web (WWW), E-Mail, instant messaging and file communion systems.Worms is also a program that is able to pass through crossways over the network from one system to another system (Shinder 2002). The worm was used to illustrate the code that harms multiuser systems. These programs are mainly anatomy for legitimate users to manage the multiple systems at the same time. Perhaps hackers use worms to perform some harmful actions.Phishing E-MailOne of the major concerns for Internet users is phishing E-Mail (BT Group Plc, 2006). The e-mail ids are available for sales event on the Internet for a cheap price (Shinder 2002). The crooks take advantage of this hazard to send bogus e-mails. The E-Mail claims to be from a bank, financial institute or other online fake website and asks the addressee to enter whatever information they required like personal details, user shout out and password etc. This kind of technology is one of the major concerns for the internet users, because its quite weird to recognise which is the original website and that of the fake.Man in the middle man attackThe man in the middle attack is able to read, insert and modify at desire, (BT Group Plc, 2006) the heart betwixt both the parties without either party significant in the knowledge that the connection among them has been compromised.SpywareThe Spyware is software installed on the system without user knowledge it is somewhat like Trojan horse. The spyware program can also sop up also the information like personal details, username and password and the Internet hi bosh. This may lead to harmful happy chance to your system.The Network Intrusion and Attack, Password Cracking, Trojan, Virus, Worms, Man in the middle man attack and spyware (Shinder, 2002) (BT Group Plc, 2006) are the responsible for the identity theft in Cyber Crime. However I am doing primordial research about these technologies, tools and programs for my dissertation with the sustain of my supervisor. I hope my primary research will be very instrumental for Internet users, government companies and private companies to protect, learn and become aware of the Identity theft in Cyber Crime.How to prevent yourself from cybercrime? Cyber crime is spreading like a virus throughout the world (BT Group Plc, 2006), how can you protect yourself from cybercrime? What should we do to avoid becoming a victim?Awareness of Network Security ConceptsAwareness of staple fibre cryptography conceptsAwareness firewallsAwareness of Phishing E-Mail.Awareness of Virus, Trojan and Worms.Awareness of Anti-Virus Software.Internet user, Government and Private concern should know the Awareness of Network Security, Password Cracking, firewalls, Phishing E-Mails, Trojans, Virus, Worms and Spyware to protect themselves from Identity Theft. My primary research will unquestionably help them to protect themselves from Identity theft in Cyber Crime. I am keenly performing primary research in awareness of the above tools, technology and program. I view that hopefully, my primary research would be more effective for the Internet user, Government and private concern.What would be my contribution for Identity theft in Cyber Crime?As we all are aware of the Identity Theft in Cyber Crime, but why still 70% of the people are becoming a victim for Identity Theft? The reason is most of the people are not aware of the protocol and other technology, tools and programs that are available in the market.I am working towards creating awareness of the Identity Theft in Cyber Crime.I hopefully think that my research will be more effective for the Internet user to protect them from Identity the ft and not to become a victim.Resources The maximum budget for my project will be approximately 500. I will be visiting to research centres, and some companies to do primary research about tools and technology used by the crooks. The software requirement areMicrosoft Office 2007Adobe Photoshop CS3HTMLAdobe premierMacromedia FlashSmart DrawAutoCADCorel Draw 12 The System requirements.ProcessorIntel Pentium 4 / Duo aggregate / Core to DuoMemory (RAM)Minimum 256MBHard DiscMinimum 20 GB run SystemWindows Vista/ Windows XPCD-ROM Readable/ RewritableUSB CableKeyboardMouse.PlanningThe estimated time for my project will be around 4 months. During my project I plan to visit some companies and research centre to gain more knowledge about Identity Theft in Cyber Crime and also I will be doing surveys about Identity Theft with the public.ConclusionThe migration of Identity Theft in Cyber Crime is not at all an easy task. It requires a huge effort, patience and understanding the fundamental ar chitecture. This research will give a sound knowledge to Internet users, Government and private concern about what is Identity theft? How its happening? By whom its happening and how to protect yourself from identity theft?ReferencesAcxede (2006) Hack 12 come a PayPal Button to your Office Live Basics Page Online http//www.acxede.net/hack_12_add_a_paypal_button_to_your_office_live_basics_page Accessed 29 April 2008Atwood, J. (2007) Coding Horror Phishing The perpetually Hack Online http//www.codinghorror.com/blog/archives/000852.html Accessed 29 April 2008BT Group plc (2006) Security Report Online Identity Theft Online http//www.btplc.com/onlineidtheft/onlineidtheft.pdf Accessed 28 April 2008Burchell, D., Nielsen, D., and Sofield, S. (2004) PayPal Hacks. Sebastopol, CA, USA OReilly Media Inc.FraudWatch International (2003) Types of Identity Theft Online http//www.fraud expectinternational.com/identity-theft/idtheft-types/ Accessed 28 April 2008Insight Consulting (2003) Identity Th eft Managing the Risk Online http//www.insight.co.uk/files/whitepapers/Identity%20Theft%20(White%20paper).pdf Accessed 30 April 2008Loza, E. (2001) Internet Fraud Federal Trade Commission Prosecutions of Online Conduct. In Communications and the Law, Vol.23Shinder, D. L. (2002) Scene of the Cybercrime computer Forensics Handbook. 1st Ed. London, UK Syngress PublishingGreys Anatomy Vs Serendipity Psychological PerspectivesGreys Anatomy Vs Serendipity Psychological PerspectivesGreys Anatomy is a medical manoeuvre that follows group of surgical interns, residents, and the various physicians who serve as their mentors both in their traffical and personal lives (Rhimes 2005). There are multiple story lines that have been or are being followed to go along with the chassis of characters and plots that the serial portrays. The serial first aired in 2005 and was recently renewed for its seventh season. The target hearing for this immortalize is men and women of various races, cultur es, sexual preferences, religions, and personalities from the ages of 18-34 historic period of age (Rhimes 2005).Enter the world of Seattle Grace Hospital, where residents and interns separate out to become the best operating operating operating surgeons in the coun supply, but first they must learn to navigate the murky waters of life, love and relationships. The series starts with a focus on Meredith Grey, a surgical resident trying to live up to the reputation of her famous mother, the brilliant Dr. Ellis Grey. Her Alzheimer-stricken mother ultimately passes on and in the moment she dies at last gives Meredith the validation she has always wanted from her mother but was never able to. Meredith finally marries the brilliant neurosurgeon Dr. Derek Shepherd and is moving forward in a positive direction. As the show has progressed the focus has shifted from in the first place Merediths point of view that of all of Merediths fellow interns, residents, and attention surgeons .Along with Meredith are four other interns that have started the program with her, Alex Karev, George OMalley, Izzie Stevens and Cristina Yang. They are mentored by Miranda Bailey, a general surgeon who finally becomes the hospitals Chief Resident and posterior becomes an attending general surgeon as well as a number of other attending surgeons of various specialties. Dr. Addison Montgomery a highly specialized OB/GYN and neonatal surgeon, is Dereks wife who arrives in Seattle seek reconciliation. Addison eventually leaves the show the show but continues to make passing(a) guest appearances through crossovers of the spin-off show Private Practice. Dr. Mark Sloan a talented plastic surgeon, is Dereks former best friend, who Derek caught sleeping with Addison. Callie Torres an orthopedic surgeon that was introduced as a love-interest for George, whom she later marries, but ultimately divorces. howevertually there is a stunning entree to the cast when the interns that the show h as followed become residents and are assigned their own interns one of which is Lexie Grey, Merediths half-sister on her fathers side. Trauma surgeon Owen Hunt and pediatric surgeon Arizona Robbins are introduced as love interests for Christina and Callie respectively. George dies a tragic sumptuous death, and Izzie leaves following the breakdown of her relationship with Alex that was preceded by a dramatic fight with cancer. Lexie and Mark have a fairly serious relationship for a mend until Mark adopts his newly found daughter and unhatched child over her. Now that Lexie is free from Mark and Alex is free from Izzie they start a fling to help each other get over their exes and it turns into a relationship. Attending Teddy Altman is introduced as a cardiothoracic surgeon from Owens military past. Finally as a reflection of the disfranchised economic times residents Jackson Avery and April Kepner, move to Seattle Grace in a merger with Mercy West.Serendipity is a romantic comed y that is a story about faith, destiny, and quantify (Fields 2001). It shows the how two people connected only for a night and had such an affect on each other that they eventually end up together years later later going a little bit crazy trying to follow the signs they think fate is cover them. The video was shown in theaters in 2001 and has since been released on DVD and aired on video. The target reference is women 18-34 years of age.Sara and Jonathon meet in New York City during the Christmas season and both want to buy the same orthodontic braces of black cashmere gloves in Bloomingdales. Jonathon graciously allows Sara to buy them and as a thank you she takes him to Serendipity 3 for a treat. Even though they are both dating other people they end up spending the eventide together ice skating and talking. At the end of the night Jonathon asks Sara to at least exchange name and numbers incase life happens. Sara finally gives in and the paper with her name and number i s blown out of her hand. Jonathan then pleads with her to drop a line the information down again, and being superstitious by nature, Sara decides it was a sign that possibly this connection wasnt meant to be. Jonathon asks her if fate didnt want them to be together then why did they meet? This gives Sarah an idea. She has Jonathon write his name and number on a five dollar bill and uses it to buy a role of Certs. She promises to write her own name and number in the book Love in the time of Cholera and sell it to a used bookstore. That would put their information out into the world and if they were destined to be together these items would convalesce their way back to each other, and they would be able to contact each other.Life goes on and eventually they give up the idea of finding each other. Jonathon is engaged to Hallie, and Sara is engaged to Lars, but neither has bury about the other. As the wedding dates loom closer and closer Jonathon and Sara start to think more and mor e about the night they spent together. They both make one last effort to find each other. Jonathon does eventually find the book and Sara does eventually find the five dollar bill. They also eventually pick up that if they are looking for one another then they shouldnt be marrying anyone else. They both break off their engagements and eventually find themselves back at the skating rink where it all began, each with their single black cashmere glove. Now they are both single and are free to pursue the attraction they flavour.Viewers watch this video recording series and this type of image for similar psychological reasons. Fischoff (n.d.) states that a person watching dramas is doing so to drive a social/ personality need and that watching comedies is done to make a person happy. Some people watch because they want the emotional rush they have experienced in the past from watching the same telly show or similar ikons. This emotional rush is what Potter (2008) classifies as a behavior effect called narcotizing. However, those are the things the average person seeks out almost subliminally where the need for entertainment and consort or distraction is obvious even to the viewer them self (Fischoff n.d.).People watching Greys Anatomy do so for the vicarious emotional rush they get from see their favorite characters lives unfold. In one occurrence there was a man in the hospital shooting people at random all in the hopes of getting to and killing the three doctors he blamed for his wifes death. There was a sentience of incredulity and terror as the auditory sense realizes who was getting shot and who the hitman was actually going for. This suspense keeps the viewing reference watching the show with undivided attention which is what Potter (2008) calls behavioral attraction.People watching Serendipity are not going for the dramatic emotional rush but a romantic emotional rush. These people are looking for a short term escape into a world where fate a nd destiny excuse why things happen the way that they do.Emotions are an integral part of a persons appreciation for tv and movies. We experience emotions vicariously through the programs we choose to watch. What a person feels while watching or listening to a television show or a movie is essential to the whole psychological experience. There are two main physiological components that effect emotion the physiological and the cognitive (Harris 2009). We physiologically experience emotions via increased heart rates, facial expressions like smiling, or other physical reactions like tears. The get word is to link these physical reactions with a proper(postnominal) feeling using cognitive appraisal.While watching that specific episode of Greys Anatomy, a person home alone may physically start crying when a well known character is shot, their pulse may increase as the suspense builds, they might even gasp, scream, or anticipate at the TV when someone is actually shot. A person observ ing a viewer can see what the viewer is watching observe that the viewer is not smiling and not sneezing. These are the cognitive clues an observer uses to know if the tears being observed are those of sadness rather than happiness or possibly allergies.While watching Serendipity in a movie theater surrounded by other people viewers are more likely to hold their emotions in only showing an occasional smile or becoming misty-eyed when Jonathan and Sara find each other at the end. An observer here would have a harder time making cognitive connections mingled with physiological representations and the feelings expressed because the expressions are being suppressed out of concern for how other people will think.It is master(prenominal) to remember when going to see a movie in a movie theater a persons sensory experiences are heightened because the situation is new or special and so your body tries to take in and remember as much(prenominal) as it can (Forrester 2000). In the physical context of being at home alone while watching a TV show, however, people are more powderpuffable and familiar with their surroundings this takes away from the need for heightened senses because there is no one else to relate to or unfamiliar smells to take in and the feel of the furniture is well known (Forrester 2000).Cinematographic techniques such as the choice of shot, and camera movement, can greatly define the structure and meaning of a film or television show. Greys Anatomy uses a wide pastiche of different shots and camera movement to portray different things. For example when the shooter was going by a room with people in it you can see it from their terrified point of view of peaking through the blinds. another(prenominal) example would be seeing an overview shot of an entire scene where people are scrambling everywhere and the shooter isnt in focus, but the chaos that he created by shooting into the crowd is. Serendipity uses the basic popular shots of those who are t alking and specific points of importance like when Sara finds the five dollar bill or when Jonathan is given the book with Saras information in it as a traditional grooms talent.Music is used in many ways in both the movie and the television series. There is sad music to queue sad feelings and wellbeing music to trigger happy snappishnesss (Potter 2008). Music is used to build-up and round off various scenes by using dramatic flaring of the music and an increase volume and complexity of the music fading into a softer simpler recital of the same continual piece (Fischoff 2005). These musical techniques are used to suck the audience into the world of the movie and to help focus attention on specific emotions at certain times. Greys Anatomy goes one beat beyond the traditional music queues that Serendipity exhibits by having absolute silence at the moment of tragic climax. There was silence when Meredith looked out into the hall way after removing a bomb from some guys chest only t o see the man who had taken the bomb from her explode with half the already evacuated surgical floor. There was also complete silence when Derek was shot by the shooter roaming the hospital. This silence from music is more dramatic then the build up of music traditionally used because it is unfamiliar in this series not to have music or noise in the background and complete silence is an enormous difference.An editor uses timing and sequencing to create the spacing of events through time and develop the direction of how the movie or television show will unfold (Chandler, 1994) (Bordwell, Thompson 1993). Heim, et. al. (2004) explains how editors are the secret weapons behind the psychological believability and emotional connection the audience will have with the movie or television show.The editing for a movie is different that that for a television series. With a movie like Serendipity there is only one shot to captivate the audience and there is only an hour and a half to tell the whole story. This is why movies follow one central story and sequencing like two people have totally separate lives who meet once, and then find each other again when their lives are more compatible. There are also key timing points in the movie where Jonathan and Sara just miss running into each other or are show in the same place but a different times creating a sense destiny is aware of their connection and that they will meet again when the time is right. With a television series like Greys Anatomy, however, there are multiple chances to get a persons interest and for this television series there are about twenty hours worth of show time over the already aired 6 seasons. This gives the editor more time to create and focus on the bonding of the viewers with multiple main characters and various plot lines. Putting together the right sequence of shots with proper timing is very important to keep a seamless transition from one characters story to the next and make all these idiosy ncratic stories a whole. order of business setting, priming, and framing theories all appear to work subconsciously and have long stable effects (Bargh, Chen, Burrows 1996), because of these effects these theories leave people susceptible to being misled. Agenda Setting is used to see the amount of coverage a topic will get, what information is given on the topic, and the manner in which the information is given (McCombs, and Shaw 1972). Agenda setting is a cognitive effect used to point the audience in the direction of what the creators think is important (Potter 2008). Priming is when a person is shown something that prepares them for the future of the show or movie (Tulving, Schacter, Stark 1982). Framing is how people file and build on what they know from experience to (Plous, 1993).Agenda setting, priming, and framing are both general and episode focused. In general the schedule of the Greys Anatomy is to show the work and private lives of a group of interns, residents, and mentoring doctors and that is the focus of the series. Each show also has its own agenda like abortion, sexually transmitted diseases, various religious conflicts, death of loved ones, mistakes that as doctors have cause a patient to die, and many more. At the beginning of every episode there is prologue in an auditory sensation format spoken over a montage of scenes that prepares the audience for what is going to happen in that specific episode. There is also an epilog at the end of each episode that is a continuation of the prolog, in that it summarizes the theme of the episode and gives the viewers closure. The series its self can alter how people think about emergency room doctors and what they have gone through to get there. Each specific episode has an chance to change how a person feels about the specific agenda presented.The agenda in Serendipity is that of destiny and mash and the whole movie is focused on it. The whole first ten minutes of the movie prime the audience for what is coming throughout the rest of the movie. The audience knows that there will be a search to find each other using the book and the five dollar bill and that the pair of gloves will eventually be brought back together. When all of Jonathan and Saras best efforts to find each other are disappointed and they finally give up looking for each other, the book is given to Jonathan as a grooms gift and the five dollar bill is given as change for movie head phones in antecedent of Sara on the plane home to England. This may change a persons framework to believe that destiny does live on and that what is meant to happen will happen when it is supposed to happen.Normative Focus Theory (Baron, Branscombe, Byrne 2009) explains why people only change according normal influences on their behavior when they can see it has relevance to their own lives. This scheme can explain, for example, why an individual who is having a hard time finding love would watch Serendipity and choose to alter their framework to believe that destiny will help them find the right person.Propaganda is the manipulation of ideas, images, and symbols to curve a large group of people to think a certain way. Propaganda can be be in a variety of ways, according to an individuals ideology and perception of the world. Change a persons framework. Greys Anatomy biass people to think about emergency room doctors and what their lives are like at work and in private. Serendipity tries to persuade people to believe in destiny and fate. The one thing that both this movie and this television series have in common is the focus on how incredibly important good friends are. They focus on friends who will go through anything and everything with each other and still be there for each other no matter how foolish one of them may act, Serendipity, or how much one might try to push the other away, Greys Anatomy.The amount of covert, or hidden, advertising versus overt, or obvious, advertising is very diffe rent between movies and television series. When people see a product that they use and automatically feel happy it creates a reinforced relationship with the product. This is what Potter (2008) calls an immediate reinforcement effect and is often connected with overt advertising. activating is a behavioral effect from covert advertising (Potter 2008). Television shows are able to have more covert advertising because they are designed to have periodic breaks that for overt advertising called commercials. Movies dont have that opportunity so there is a greater need to include advertising in the actual movie itself. For example Greys Anatomy has a few covert advertisements like the use of Bic pens, Fuji water, and Motorola and Blackberry electric cell phones. Most of its covert advertising, however, comes from an unlikely place. The songs sung by various famous artists have been used in the series to express various emotions and the sales of these songs have increased greatly after th ey aired on the series (Rhimes 2005). In Serendipity there are overt advertisements for Prada, the Waldorf Astoria, Serendipity 3, Bloomingdales, and Certs along with covert advertising for Coke, Love in the time of Cholera, Snickers, the movies Cool Hand Luke, the New York Times, and Hermes ties.Positive portrayals of a relatable cultural group can make an individual feel better and not alone. Negative portrayals of a cultural group that an individual can relate to is likely to anger that person and not only cause them not to watch the television show but they may even convince other individuals not to watch also. There are so many different cultural groups that individuals can relate to in Greys Anatomy that it would be hard to list them all. There are characters who are Korean, African American, Caucasian, Irish, Jewish, Christian, married, single, heterosexual, homosexual, powerful men, powerful women, underdog men, and underdog women from various social classes. These are only some of the groups that the regular cast of characters can appeal to. There are additional groups that are portrayed by in specific episodes that open up the world of cultural diversity even further. This was actually a goal of Rhimes (2005) while creating the show. She wanted the show to be as diverse as possible. Serendipity, however, is much simpler. It is basically focused and relatable to Caucasian middle-class.The key psychological effects that celebrities have they can get individuals to watch a movie or television show just by being in it. Because of a renowns symbolic social influence people will follow their favorite celebrities careers, watching movies and television shows they may not have watched otherwise (Baron, Branscombe, Byrne 2009). However, if celebrity watching turns into an intense personal obsession or pathological fantasy then it becomes unhealthy and dangerous (Maltby et. al. 2006). Examples of this are usually reported as celebrity stalking. This is not a regular occurrence but can happen when a person gets what Maltby et. al. (2006) calls celebrity worship syndrome, aka CWS.Movies usually profit from having already known celebrities in the cast. As far as celebrities go Serendipity may have returnsed from followers of Jon Cusack, Kate Beckinsale, John Corbett, and Eugene Levy. Television series like Greys Anatomy can benefit from starting with some well known actors and if the series is popular it may then turn other actors into celebrities. In the beginning viewers may have recognized Patrick Dempsy, Sandra Oh , and Katherine Heigl from their work outside the series. Now because of the series people would recognize Ellen Pompeo, Justin Chambers, Chandra Wilson, T.R. Night and many others if they were to work outside the series. Showing how a television series not only uses existing celebrities but creates them as well.Harris (2009) explains how professions presented in a positive manner greatly increase the number of people ente ring that field. The scary thing is that according to Potter (2008) 12.1% of professionals on television are represented as medical workers where only .9% of people are in the medical profession in real life. If you think about it, we show a higher number of doctors making few mistakes and giving more individualized attention in Greys Anatomy than there are in real life. If people arent careful and idea critically they may expect these sorts of unrealistic actions in real life. In the movie Serendipity various professions are portrayed but they are really not take staidly or focused on they are sort of poked fun at and used to create wry twists. There is an infuriating rule following sales clerk, a obituary writer for the New York Times, an deaf(p) sports caster, a holistic store owner who doesnt believe in the product she sells, a psychologist who doesnt believe her own advice about there not being soul mates, and a goofy self-absorbed musician. If an individual were to watch this movie and focus on how the various professions are shown there could be some negative reactions, however since they are used as character enhancements and not focused on as professions it had the desired mood lightening effect movies viewers need to connect with the characters personalities.The amount of time a person spends with a specific show or type of movie is usually because of affection for its characters. The more exposure an individual has the greater an influence the exposure has on what is applied to our everyday lives. Characters can become familiar providing comfort and interesting plots provide a means of escape (Rutlege 2009). This can be healthy and relaxing as long as there is no blurring of the line between fantasy and reality (Potter 2008). With critical thinking applied to realize the dramatic license that the creators of the movies and television shows, a person can discern between unrealistic aspects and aspects of the shows or movies that may contain a ge m of truth or a semiprecious lesson.Watching movies like Serendipity on a regular basis can cause people to have unrealistic expectations of their current or future relationships. They want the romantic emotional rush the feel from the movie in real life, which is not realistic.