Introduction of New Phones Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Introduction of New Phones. Answer: Implementation The implementation part focuses on strategic alliances with the other companies which could help our two new phones to attract more clients in market. These new phones will be accompanied by the advanced new features which could change the era of Smart phones. However, in order to promote these new phones, propermarketing strategies and strategic plans needs to be implemented. These will assist in grasping potential clients in market. We, firstly needs to focus on the potential clients through the several marketing strategic plans such as monkey survey, online website, social media and loyalty cards. These strategies will surely help in easy introduction of these new smart phones in market. Nonetheless, we also need to undertake the strategic alliance with the other organizations. The main implementation plan would be to text message to all the Nokia users via mail. It is the mostamazing marketing plan to introduce the new phones in the market (Genakos and Valletti, 2015). It will no t only attract people in the market but also assist people to evaluate the intents and new features of these two introduced phones. It will help company to identify all the issues and problems related to the new phones. In addition to this, the implementation plan should also include the trial of these new phones by the existing employees of the organization. It will not only evaluate the drawbacks and shortcoming of the new phones but also helps in analyzing the factors affecting phones (Hedman and Henningsson, 2015). Types of Smart phones First new phone- Touch with the eye retina clicker Second new phones- voice catcher lock with the advanced features. Evaluation It is the process which would assist in identifying the drawbacks, shortcoming, problems and issues of these developed new phones. It will provide the gateway to organization to distribute all the developed phones to the employees for the testing purpose. After that feedbacks will be collected from employees and found problems will be eliminated in determined approach (Duncombe, 2016). In addition to this, management of the organization would also use this evaluation process to determine whether the budget allocated to the marketing department and value chain activities is enough for the smooth running of the assigned activities. These new phones will be introduced in the market to grab the potential clients and create strong brand image in market. There are several rivals such as MI, I phone, Samsung who are coming up in the market with the advanced smart phones to attract market. Therefore, it is required to evaluate whether these 2 new phones are advanced to the current offering i n the market (Larsson and Svensson, 2018). Customers are also inclined towards using the android operating system and cyber computing software. After evaluating the market and existing offering of rivals, it is analyzed that many smart phones are lacking with the phone hang issues. In addition to this, people are also suffered due to the costly phones in market. Therefore, it is required to decrease the cost of the phones in market and keep the same features in these new phones. This is the only way to win over the market with these new advanced features phones. The Nokia has also damaged its brand image due to its business breakdown. These 2 new phones should have two main intents, first is related to keeping the price of phones low as compared to other rivals in the market and second is to focus on the advanced features and outlook of these phones. If these two strategies are followed in the proper manner then these new phones could easily grasp the high potential market. This wil l also help company to increase the overall brand image in the market (Lucas and Porter, 2016). Control The control process is designed with a view to control the overall price of these 2 new phones and customizes the phones as per the demand and needs of clients in market. It is evaluated that marketing plan formulated is structured to enable to achieve the strategic goals that have been set by the company (Niemi, Minot and Sell, 2016). It is designed in a way of increasing overall revenue as a result of differentiating our product from our competition. The main differentiation strategy would allow company to offer advanced smart phones in market. In order to follow these main two strategies, proper control process should be implemented in the research and development department and value chain activities. This product differentiation and cost leadership will be used as effective strategic plan to win over the market. In addition to this, financial analysis will also be used to determine the growth and profitability of the busienss (Dhar, 2018). There are several control analysis tech nique such as risk control technique, ratio analysis and capital budgeting tool. This capital budgeting tool will be used to reduce the overall cost of capital of investment in the strategic alliance. It is the ending processes which assist in evaluating the present and future problems of the new phones. There are also other control process which assist in control the technologies and outlook of the phones such as use of survey, market scoreboard (benchmark percentages to gauge how well a company performing against its competitors. It is observed that control process should be implemented in proper manner to increase the overall outcomes of the newly introduced phones in market (Wang, 2015). However, these smart phones will assist clients in following ways. It will provide more services such as advanced locking system. It would be small in size and unbreakable skin which will save client from the possible screen damage. These new phones are supportive to all types of networks which will allow clients to use 2G, 3G and 4G networks in just one phone as per their preferences. References Dhar, S., (2018). Google's Android Phones Challenge Apple iPhone For Smartphone Market Share. Duncombe, R., (2016). Mobile phones for agricultural and rural development: A literature review and suggestions for future research.The European Journal of Development Research,28(2), pp.213-235. Genakos, C. Valletti, T., (2015). Evaluating a decade of mobile termination rate regulation.The Economic Journal,125(586). Hedman, J. and Henningsson, S., (2015). The new normal: Market cooperation in the mobile payments ecosystem.Electronic Commerce Research and Applications,14(5), pp.305-318. Larsson, C.W. Svensson, J., (2018). Mobile phones in the transformation of the informal economy: stories from market women in Kampala, Uganda.Journal of Eastern African Studies, pp.1-19. Lucas, K. Porter, G., (2016). Mobilities and livelihoods in urban development contexts: introduction.Journal of transport geography.,55, pp.129-131. Niemi, J., Minot, N. Sell, M., (2016). Use of mobile phones in agricultural marketing in Ghana and Uganda.Maataloustieteen Pivt 2016, 12.-13.1. 2016 Viikki, Helsinki: esitelm-ja posteritiivistelmt/Toim. Laura Alakukku, Nina Schulman ja Tuula Puhakainen. Wang, C.H., (2015). A market-oriented approach to accomplish product positioning and product recommendation for smart phones and wearable devices.International Journal of Production Research,53(8), pp.2542-2553.