How Southwest Airlines Soars Case Study Example | Topics and Well Written Essays - 250 words - 17

How Southwest Airlines Soars - Case Study Example The second one is the participative theory, which suggests that leaders should encourage contributions and participation from members and make them feel relevant in the organization. During the Halloween, Kelleher encouraged the employees to get loose by decorating gates, wearing wacky costumes and munching on treat snacks, by this, he encourages the employees to participate on keeping the airline's spirit alive. Kelleher is both a manager and a leader. The view as a manager is portrayed by implementing tactical actions when the airline set off in 1971; he put up measures of cutting cost by avoiding extra expenses. When the fuel prices rose, he initiated cutting cost by asking each employee to find a way of saving $5 per day (Case Study). He is seen as a leader by inspiring, empowering and creating new opportunities. As the airline expands, he creates new job opportunities by personality testing and maintains the culture of the airway by choosing individuals who are able to make decisions, good communicators, optimistic and team-oriented.